Press Release, 18 December 2025
At CES 2026 in Las Vegas, automotive perception systems specialist Novelic is urging vehicle makers to rethink how advanced driver-assistance systems (ADAS) and in-cab monitoring are architected, showcasing technologies that promise simpler hardware and stronger safety outcomes. The company, based in Belgrade and part of the Sona Comstar Group, will spotlight its latest radar-centric sensing solutions that blend robust exterior awareness with in-vehicle occupant monitoring all designed to meet evolving safety standards and OEM needs.
A major focus for Novelic at the show is its 60 GHz in-cabin monitoring radar known as ACAM which is entering mass production and has already garnered industry attention for its effectiveness in detecting child presence and enhancing occupant safety. With Euro NCAP safety protocols updating requirements for driver and occupant monitoring, Novelic’s approach combines radar and camera vision systems into a unified module capable of tracking drowsiness, microsleep, distraction, mobile phone usage and unresponsiveness. This integrated driver monitoring system (DMS) aims to help manufacturers secure top safety ratings while keeping costs down.
On the ADAS front, Novelic is promoting its ASPER 79 GHz radar platform, engineered to simplify vehicle sensor architectures by offering a wide 180° field of view with a single chip. This enables the replacement of up to a dozen ultrasonic sensors and multiple corner radars with just four ASPER units, trimming system complexity and lowering production costs. The versatile radar supports key safety features including high-precision park assist, blind-spot detection, lane change support, collision warnings and cross-traffic alerts, all while enabling full 360° environmental awareness around the vehicle.
Attendees can experience live demonstrations of Novelic’s innovations at booth #7230 in the West Hall of the Las Vegas Convention Center, where the company aims to show that smarter sensing powered by radar and vision fusion can deliver both safer journeys and more elegant automotive design.
Compiled using AI
