Ituran targets global two-wheeler market with Yamaha and BMW Motorrad partnerships
Press Release, 27 August 2025
Ituran Location and Control Ltd. (NASDAQ: ITRN), which is in vehicle telematics, is expanding its reach in the motorcycle market through new partnerships with Yamaha and BMW Motorrad in Brazil. These new deals mark the start of a focused, strategic push into the fast-growing global two-wheeler segment, with Latin America the fastest growing region in the world.
Ituran’s connected services, already trusted by over 2.5 million subscribers globally, include tracking and response for all vehicles – combining satellite and cellular technology, remote access and a 24/7 support network. These and additional capabilities are now being integrated into Yamaha and BMW Motorrad bikes and services, offering enhanced security and real-time visibility for riders in Brazil, where motorcycle theft remains widespread.
Brazil was chosen as the launchpad due to its market size – the largest in Latin America – and Ituran’s strong presence in the market, where it holds the top share in connected vehicle services.
“This is more than a product deployment; it’s the start of a much larger market opportunity,” said Eyal Sheratzky, CEO of Ituran. “Motorcycles are the number one mode of transportation in many parts of the world. With Brazil as our starting point, we plan to scale into other high-growth two-wheel markets through partnerships with local OEMs as well as sales to the aftermarket.”
The global motorcycle market is projected to grow from $127 billion in 2025 to over $200 billion by 2032, driven by demand in Latin America, India and Southeast Asia. Ituran’s aim is to bring connected vehicle intelligence – already proven in the passenger car space – to millions of two-wheel users worldwide.
30 years of peace-of-mind for vehicle owners
Ituran has spent the past three decades building its customer base and in-house expertise across telematics, stolen vehicle recovery, fleet management, connected car solutions and usage-based insurance.
With increasingly sophisticated vehicle thefts often linked to organised crime groups, Ituran’s tech and on-the-ground recovery teams help recover stolen vehicles, without needing to be informed of the theft by owners. With an 85% recovery rate on average, Ituran provides a faster, more dependable safety net for drivers, insurers and fleet operators – saving them billions of dollars every year.
Ituran is extending these telematics and recovery services to two-wheel vehicles, giving riders, delivery operators and insurers the same visibility and theft protection already relied on by car owners.
About Ituran
Ituran is a leader in the mobility technology field, providing value-added location-based services, including a full suite of services for the connected-car. Ituran offers Stolen Vehicle Recovery, fleet management as well as mobile asset location, management & control services for vehicles, cargo and personal security for the retail, insurance industry and car manufacturers.
