Ather Energy introduces Ather Care Service Plans for its Customers

Press Release

Bengaluru, 15 October 2024: Ather Energy, a pioneer in the electric two-wheeler industry in India,
introduced the Ather Care service plans for its customers. The Ather Care plans cover free periodic
maintenance, offer discounts on wear-and-tear part replacements, and include value-added services
such as ExpressCare and Polishing, providing customers with both convenience and savings.
With more customers transitioning out of the initial 3 year warranty, Ather recognized the need for a
plan that would help minimize the financial ambiguity of periodic maintenance. Ather Care offers
three care plans — Ather Care, Ather Care Plus, and Ather Care Max—allowing customers to choose
a plan that suits their needs. All three Ather Care plans are structured to cover a duration of 1 year
or 10,000 kms, whichever comes first, ensuring comprehensive maintenance options for Ather
owners.
Details of the Ather Care plans:
● Ather Care: Includes 2 free periodic maintenance, a 10% discount on wear and tear parts
once a year, and a 10% discount on labor for wear and tear replacements once a year.
● Ather Care Plus: Offers 2 free periodic maintenance, 1 free polishing, 1 free wash, a 10%
discount on wear and tear parts (twice a year), and a 15% discount on labor for wear and
tear replacements (twice a year).
● Ather Care Max: A comprehensive plan that offers 2 free periodic maintenances, 2 free
brake pad replacements, 2 free washes, 2 free ExpressCare services, 2 free polishings, free
belt lubrication, a 10% discount on wear and tear parts (twice a year), and a 15% discount on
labor for wear and tear replacements (twice a year).
Customers will be able to purchase the plan at any of Ather’s authorized 210 Service Centers or 230
Experience Centers as of September 30, 2024 and can redeem their Ather Care benefits exclusively
at the dealership where they purchase the plan. The prices of the plans range from ₹1130 to ₹2400,
and offer benefits of up to ₹5900 for customers, depending on the plan and the city it is purchased
in. With the Ather Care plans, Ather is addressing a key concern among EV owners, that is, the
perceived high cost of maintenance of Electric two-wheelers.

About Ather Energy
Ather Energy is an electric vehicle manufacturer founded in 2013 by IIT Madras alumni Tarun Sanjay
Mehta and Swapnil Babanlal Jain. In 2018, Ather launched its electric scooter, the Ather 450, which
was followed by the Ather 450X in 2020. Further, in August 2023, Ather introduced the 450S and
two variants of the 450X. This was followed by the launch of Ather’s first convenience scooter, Rizta,
which focuses on customers with families, in April 2024. Moreover, Ather has also established a
public charging network, called the Ather Grid, which is designed and built in India. Ather has
installed 1973 fast chargers across India as of March 31, 2024. As at August 31, 2024, 2024, globally,
Ather Energy had 291 registered trademarks, 199 registered designs and 45 registered patents, in
addition to pending applications for 11 designs,93 trademarks and 210 patents.

Ather Energy Limited (“Company”) is proposing, subject to receipt of requisite approvals, market
conditions and other considerations, to make an initial public offer of its equity shares and has filed a
draft red herring prospectus dated September 9, 2024 (“DRHP”) with the Securities and Exchange
Board of India (“SEBI”). The DRHP is available on the websites of our Company, at
www.atherenergy.com, SEBI at www.sebi.gov.in as well as on the websites of the book running lead
managers, Axis Capital Limited, HSBC Securities and Capital Markets (India) Private Limited, JM
Financial Limited, Nomura Financial Advisory and Securities (India) Private Limited at, https://www.axiscapital.co.in/ www.business.hsbc.co.in/en-gb/regulations/hsbc-securities-andcapital-
market, https://www.jmfl.com/ and https://www.nomuraholdings.com/company/group/asia/india/index www.nomuraholdings.com/company/group/asia/india/index,
respectively, and the websites of the stock exchange(s) at www.nseindia.com and
www.bseindia.com, respectively. Any potential investor should note that investment in equity shares
involves a high degree of risk and for details relating to such risk, see “Risk Factors” of the RHP, when
available. Potential investors should not rely on the DRHP filed with SEBI for any investment decision.
The equity shares have not been and will not be registered, listed or otherwise qualified in any other
jurisdiction outside India and may not be offered or sold, and bids may not be made by persons in
any such jurisdiction, except in compliance with the applicable laws of such jurisdiction. The equity
shares have not been and will not be registered under the US Securities Act of 1933 (“U.S. Securities
Act”) or any state securities laws in the United States and may not be offered or sold within the
United States, except pursuant to an exemption from, or in a transaction not subject to, the
registration requirements of the U.S. Securities Act and in accordance with any applicable United
States state securities laws.
For further information, please contact:
Ather Energy
Karthisree: karthi.sree@atherenergy.com
Shreyas Bhatt: shreyas.bhatt@atherenergy.com
Adfactors PR
ather@adfactorspr.com