Bengaluru, February 26, 2024: TVS Motor Company (TVSM) announced that its best-selling, TVS HLX line of two-wheelers, has crossed the milestone of 3.5 MN customers in international markets. The TVS HLX line was first made available 10 years ago in Africa and is now available in 50 countries across Latin America, Africa and Asia. The company expressed its gratitude to customers by launching TVS HLX 150F . It is a new offering that has the powerful yet efficient ecothrust engine, added safety features, a superior suspension, and better styling courtesy new graphics and exciting colours.
TVS HLX 150F is dialling up on safety by offering (1) Trapezoidal LED headlights that are brighter yet energy efficient, providing better visibility (2) pillion handle rail for better grip along with a rear load carrier (3) tubeless tyres for light weight and stability (4) semi digital speedometer that blends both analogue and digital tech, providing reading ease with exactness (5) front disc brakes.
It also comes with new graphics, a choice of three colours and a bold black theme. Besides, there is an eco-charging port and a new seat style. The eco thrust engine with IOC technology will provide better power, fuel economy, and longer engine life. It will also result in lower maintenance and more savings.
Rahul Nayak, Vice President, International Business, TVS Motor Company, said, “TVS HLX has become an article of faith, an everyday companion of 3.5 million customers. We launched it in 2013 and within six years, it had a million customers. In the next four years, including the tough period of the pandemic, it more than doubled its customer base. We couldn’t have been happier. We express our deepest gratitude to our customers, our business partners, employees, and all stakeholders. Moreover, We appreciate their confidence in TVSM’s engineering, quality, and service standards. We are celebrating the milestone by launching the TVS HLX 150F. Moreover, our customers provided us with some very specific insights that shaped this product.”
TVSM products are sold in over 80 countries spanning the geographies of Asia, Africa, Latin America and Europe. Exports comprise nearly 25% of the company’s business.
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