WISeKey increases brand protection with the combination of AI and NanoSeal ecosystem
With the recent acquisition of AI specialist arago and the completion of its NanoSeal® Backend System, the Company offers a consistent end-to-end tool to improve the direct link between brands and consumers.
WISeKey International Holding Ltd., a leading global cybersecurity and IoT company announced the expansion of its products and services portfolio for brands protection with the combination of Artificial Intelligence (AI) and NanoSeal secure Near Field Communication (secure NFC) technology.
WISeKey’s NanoSeal ecosystem now includes a complete product authentication server and database management. The cloud-based NanoSeal Backend System (NBS) adds additional layers of security and enables WISeKey to provide a turnkey service to brands and Systems Integrators (SI). Combined with the Company’s AI technology, brands and SI can now efficiently exploit the vast amount of strategic consumer data collected by the NanoSealRT NFC tags to deliver Authentic Consumer Engagement.
WISeKey’s NanoSealRT secure NFC chip provides brands with a significant advantage by turning any static object into an active and communicating device. When a consumer interacts with this NFC-enabled object through any NFC-enabled Android or Apple smartphone, not only the object authenticity can be checked, but a direct communication immediately starts between the consumer and the brand. From this point, the marketing options become limitless. Brands can engage their customers and grow their revenue. The consumer experience is also enriched by the digital transformation of the link to the brands.
“NanoSeal ecosystem is a unique proposition on the market today that combines so many distinct features dedicated to empowering true and secure digital transformation for brands to deploy active product protection and digitally engage consumers,” said Olivier Debelleix, Director of Brand Protection & Wearable Security Business Unit for WISeKey. “The addition of arago’s AI is another significant breakthrough in the brand protection and consumer engagement area. For more than two decades, WISeKey has been a recognized and innovative stakeholder in the digital security market. This new announcement confirms such a positioning.”
