Bugatti Rimac has signed an agreement with Volkswagen Group of America, granting the Group the status of official exclusive importer of Bugatti and Rimac vehicles into the USA. The move will see the sale of both Bugatti and Rimac-branded vehicles across the States taken on by Volkswagen Group of America. This is to secure and evolve the exceptional level of customer service that both brands have already established.
The agreement was signed during Monterey Car Week, where both brands, Bugatti and Rimac were displaying examples of their hyper sports car range. This range included the Bugatti Chiron Super Sport, Bolide, and W16 Mistral. Additionally, they showcased the new Rimac Nevera Time Attack. Pablo Di Si, CEO of Volkswagen Group of America, Mate Rimac, CEO of Bugatti Rimac, Christophe Piochon, COO of Bugatti Rimac, and its Commercial Director, Hendrik Malinowski each signed the new collaborative agreement.
It promises to not only improve the distribution network of Bugatti Rimac in the US. It also symbolizes the seamless integration of its innovative spirit and Volkswagen of America’s unmatched market presence and influence. Sascha Doering, currently Bugatti America’s COO, will concurrently assume an expanded role, encompassing responsibilities related to the Rimac brand.
“For both the Bugatti and Rimac brands, the USA is the strongest single market in the world. So, it’s important that we curate a sales and ownership experience befitting the extraordinary cars that we’re delivering to customers. Cooperating with Volkswagen Group of America aligns our dealer network’s evolution in the States with their vast experience and resources. This collaboration enables us to combine all the best elements of a mass-market sales operation. We can seamlessly blend these distinctive elements, marked by Bugatti and Rimac’s customer-centric ethos, creating a signature fusion of excellence. This partnership holds the promise of exciting developments for our brand in the United States,” says Mate Rimac Founder and Ceo Of Rimac Group.
“We’re thrilled to continue distributing Bugatti vehicles through our newly-signed agreements. Our distribution network has long provided the support and expertise necessary to provide the highest quality experience for our customers. Weire also excited that we will import and distribute Rimac models through this collaboration. This provides even more variety for our customers,” says Pablo Di Si President and Ceo Of VWGOA
