Bengaluru, April 1, 2024 – Yulu, India’s shared electric two-wheeler mobility player, has launched its services in Indore, Madhya Pradesh, in partnership Yuva Mobility, a company that provides electric vehicle sharing services in Indore, India. The anticipated launch in India’s cleanest city will see Yuva — led by local entrepreneurs Tarun Sharma and Shivani Sharma — operating Yulu’s electric vehicles (EV) across Indore, with infrastructural and technological support from Yulu.
Yulu’s Indore launch showcases an industry-first franchise partner-led model for democratising shared mobility in India. The company is actively working with entrepreneurs and businesses under its Yulu Business Partner (YBP) initiative. They aim to launch partner-led services in other cities across the country as well.
The launch of Yuva’s Indore operations is the culmination of months of collaboration. This collaboration is aimed at fusing Yulu’s technology, hardware, and brand promise with Yuva’s local market knowledge and operating expertise. This combination creates a winning proposition from day one. It allows Yulu to rapidly scale its world-class mobility platform to a new audience. It enables Yuva to launch a profitable e-mobility venture that caters to the demand for EV services from students, professionals, leisure riders, and tourists.
Amit Gupta, Co-founder & CEO of Yulu, says that Indore’s high liveability and rapid growth make it a natural fit for Yulu’s eco-friendly shared EV mobility platform. He adds, “We are delighted to flag off Yulu’s first YBP partnership in India’s cleanest city. Yulu aims to accelerate the country’s EV transition by tapping into the entrepreneurial energy of founders. They want to leave a lasting impact on their local mobility landscape with YBP. We could not have asked for better business partners than Yuva Mobility’s Tarun Sharma and Shivani Sharma. Moreover, the dedicated and visionary founders have a hunger to kickstart a sustainable mobility revolution in Indore.”
Amit continues, “I am confident that Yuva’s shared EVs, powered by Yulu’s industry-leading turnkey hardware-software stack, will catalyze Indore’s transformation into a smart, modern, and pollution-free metropolis. Moreover, these vehicles will enable its residents to boldly move forward in the pursuit of their dreams and aspirations.”
Under the partnership, Yulu has supplied Yuva with electric vehicles as well as its AI and IoT-enabled mobility-tech platform. It has also provided swappable EV batteries and charging systems through Yuma, an associate of Yulu that provides Battery-as-a-Service (BaaS). It has also provided Yuva with the manpower training. Moreover, the latter needs to independently manage its day-to-day operations.
Tarun Sharma, Co-founder of Yuva Mobility, says that the introduction of Yulu’s compact, smart and zero-emission EVs is another feather in the cap for Indore, which has been named the country’s cleanest city for seven straight years as per the Swachh Survekshan survey. He says, “Yuva is excited to roll out a world-class, technology-led EV mobility solution for users in Indore with Yulu’s support. Our services deeply resonate with Indore’s spirit of progressiveness. Its openness to change and its willingness to embrace technology-based solutions ahead of others in every sphere. Furthermore, we aspire to make Yulu a neighbourhood EV that lets people navigate the city’s bustling markets, cultural attractions, and food experiences along with their loved ones.”
Starting today, Yuva’s shared EV service is accessible in the heart of Indore. This includes high-footfall neighborhoods, educational and commercial hubs, markets, and nightlife areas. Moreover, these include Palasia, New Palasia, Chappan, Bhawar Kuan and Vijay Nagar.
Indore is the latest market to host Yulu’s shared EV offering. Yulu is already present in major metros and operates 30,000 shared EVs across Bengaluru, Mumbai, Navi Mumbai, Delhi and Gurugram. Across these markets, it has served 4+ million users and prevented 20+ million kilogrammes of CO2 emissions to date. Yulu has also tied up with leading delivery and e-commerce companies to unlock sustainable mobility solutions for their delivery partners. Simultaneously, they enhance the latter’s earnings through affordable pricing plans and a cutting-edge technology platform. Yulu’s EVs have enabled over 475 million kilometres of green rides and 80+ million green deliveries.
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