KENNESAW, Ga.–(BUSINESS WIRE)- Yamaha Motor Corporation gave the first demonstration of a hydrogen-powered golf car at the Yamaha Marine Innovation Center in Kennesaw, Georgia, following a meeting of the Georgia Hydrogen Energy Braintrust, an organization that works with Georgia businesses, public and private partners, energy companies, universities, transportation agencies and others to elevate the state’s leadership position in hydrogen energy.
In early 2024, Yamaha introduced the hydrogen-powered golf car. They also unveiled a hydrogen-powered outboard as a means to explore hydrogen as a possible method of achieving carbon neutrality within its product lines. Yamaha’s involvement in the Braintrust underscores the company’s overall strategy. This strategy aims to leverage multiple technology solutions to achieve carbon neutrality by 2050.
“Yamaha is exploring many ways to become carbon neutral, and hydrogen is one of the solutions we feel could be viable for very specific products including golf cars and larger marine outboard motors,” said Ben Speciale, President, Yamaha U.S. Marine Business Unit. “We have a significant footprint in Georgia. Working with other businesses and leaders in the state allows us to learn more. Moreover, we gain insights into the challenges associated with the hydrogen distribution infrastructure. It also gives us the opportunity to work together to find solutions. Additionally, it allows us to gain a deeper understanding about how hydrogen could be a carbon-neutral option for multiple industries.”
Commissioner Echols has served on Georgia’s Public Service Commission for over a decade. His leadership in innovation includes solar, electric vehicles, smart grid technologies, biogas and nuclear energy. Echols hosts a weekly radio show called Energy Matters. In addition, he founded the Clean Energy Roadshow and the EV Braintrust.
“Hydrogen utilization is attracting interest and investments across our country, and Georgia wants to be at the forefront,” said Georgia Public Service Commissioner Tim Echols. “Yamaha’s willingness to test this technology on a small scale within its product lines is crucial. Moreover, it helps us move forward successfully. We can explore generation, demand, use, delivery, storage, chemicals, materials, and transportation of hydrogen.”
Please click here for clips of Commissioner Echols and Yamaha U.S. Business Unit President Ben Speciale from the Yamaha hydrogen-powered golf car demonstration.
Yamaha U.S. Marine Business Unit, based in Kennesaw, Ga., markets and sells marine outboard motors ranging in size from 2.5 to 450 horsepower. It also engineers, manufactures, markets and sells boat control systems, IoT control devices, fiberglass, jet-drive sport boats ranging from 19 to 27 feet, and personal watercraft. The unit includes the manufacturing divisions of Yamaha Marine Systems Co., Inc., including Kracor of Milwaukee (rotational molding), Bennett Marine of Deerfield Beach, Fla. (trim tabs), and Yamaha Marine Precision Propellers of Indianapolis (stainless steel propellers). Yamaha Marine Group is a division of Yamaha Motor Corporation, U.S.A., based in Cypress, Calif.
This document contains many of Yamaha’s valuable trademarks. It may also contain trademarks belonging to other companies. Any references to other companies or their products are for identification purposes only and are not intended to be an endorsement. Siren Marine is a registered trademark of Siren Marine, LLC.
