Volta Charging and Bloomberg Media team up for first-of-its-kind, “Air Pollution Scoreboard” digital place based integration
Volta Industries, Inc., an industry leader in commerce-centric electric vehicle (EV) charging networks, has teamed up with Bloomberg Media to feature Bloomberg Green‘s climate change-focused editorial content across Volta Charging’s national network. Volta Charging will display a Bloomberg Green “Air Pollution Scoreboard” animated data visualization, a first-of-its-kind digital integration featuring localized data on the air quality in each host city updated daily. The Bloomberg Green content will run across Volta Charging’s growing network in cities such as Los Angeles, Houston, Atlanta, Chicago, Washington D.C. and New York.
Volta Charging’s unique charging stations – which feature large, eye-catching digital displays – provide an optimal content viewing experience for both the drivers who plug their vehicles into the stations and the customers who shop at near-by retailers. The Air Pollution Scoreboard is adapted from the Bloomberg Green Data Dash, a dynamic dashboard of environmental and energy metrics that provides a straightforward, highly visual way to understand what’s happening in climate developments right now. EV charging stations and the shift to electric mobility can help to reduce air pollution, making the localized air pollution data displayed on Volta Charging stations all the more pertinent.
“Our commitment to sustainability is the fuel of our business model,” said Scott Mercer, Founder and CEO of Volta Charging. “As we work to address the serious ramifications of the climate crisis, we know that it will take more than one company or one industry to spur meaningful change. Bloomberg Green shares our values and drive and we look forward to this new collaboration.”
Volta Charging’s media-enabled charging stations also offer brands a dynamic content experience platform, including activation and engagement opportunities. Brands running campaigns on Volta Charging’s stations report experiencing positive results in brand awareness and increased purchase intent; in addition, business partners who choose to have Volta Charging stations installed report an increase in spend, dwell time and engagement on site.
“Just as Bloomberg Green provides a solutions-oriented approach to climate journalism, Volta provides new energy and clean air solutions for the automobile industry,” said Margot Schupf, Head of Americas for Bloomberg Media Distribution. “Bloomberg Media and Volta Charging share the ambition to reach like-minded audiences with deeply engaging and relevant information around critical climate issues in their community, in new and innovative ways throughout their day.”
Launched in January 2020, Bloomberg Green leverages deep data expertise and a global newsroom of 2,700 journalists and analysts in more than 120 countries, to deliver original reporting and solutions-driven coverage on the business, science, and technology of climate change. Offering news, analysis, and solutions, its content appears on the Bloomberg Green website, a daily email newsletter, a podcast, the Bloomberg Green magazine, and the Bloomberg Terminal, with integration across digital video, Bloomberg Quicktake, Bloomberg Television, Bloomberg TV+, Bloomberg Radio and Bloomberg Live events.
