Tata Motors, India’s multinational automobile manufacturer, along with its authorised distributor, Tata Africa Holdings Limited, announced the commercial launch of its multipurpose heavy-duty trucks – Ultra T.9 and Ultra T.14, in South Africa. Designed to fulfil the rising need for safer, smarter and greener cargo mobility, the Ultra is perfectly suited for a wide variety of conventional and specialist logistics applications including bakery, FMCG, white goods, agriculture and construction. The Ultra range is engineered to deliver high productivity with best-in-class power & torque and fuel efficiency with lower total cost of ownership (TCO).
The robustly built Ultra features a walk-through cabin, power steering, dashboard-mounted gear lever, booster-assisted clutch, and mechanically suspended seat. It ensures safe and fatigue-free driving. Powered by Tata Motors’ globally proven turbocharged diesel engines with best-in-class power and torque output, the Ultra T.9 (powered with a 3.3L engine) and Ultra T.14 (powered with a 5.0L engine) provide a reliable solution to comfortably carry heavy loads over long distances and rough terrains. The trucks come equipped parabolic suspension for rugged and uninterrupted operations. The trucks are offered with Tata Motors’ flagship connected vehicle system, the Fleet Edge. This system enables efficient fleet management, helping to further increase fleet productivity.
Key features of Ultra
- EuroIV, turbocharged 3.3/5-litreengine with six speed transmission for best-in-class fuel efficiency
- Best-in-segment safety with Antilock Braking System
- Walk-through cabin with dashboard-mounted gear lever, and front parabolic suspension for comfortable ride and handling.
- 5 Year/500,000 km warranty
- Fleet Edge – Factory fitted telematics solution
- Driving modes – Power and Eco (Ultra T.9)
- Easy vehicle financing
Launching the new Ultra range, Mr. Anurag Mehrotra, Head – International Business, Tata Motors Commercial Vehicles, said, “Over the last three decades, Tata commercial vehicles have earned a rich reputation. Their exceptional functionality, high productivity, unmatched comfort, advanced connectivity, and unparalleled performance have earned them a reputation. We have consistently set new benchmarks by introducing smarter and future-ready products across various vehicle segments. The launch of the latest Ultra range in South Africa marks a new landmark in freight transportation in the country. We build these trucks on the internationally recognized Ultra platform. Engineers design them to cater to a diverse set of applications, deliver higher performance, vehicle utilization, uptime, and generate more revenues. We commit to enabling our customers in South Africa to succeed. The launch of this Ultra range is a significant step forward in fulfilling this commitment.”
“We designed our products and services with the specific requirements of discerning South African fleet operators in mind. They seek both power and fuel efficiency. It also addresses the need for higher safety and comfort for the drivers. We extensively tested the new range in South Africa to ensure it meets our customers’ expectations.”, he added.
Expressing confidence in the all-new Ultra trucks, Mr. Len Brand, Managing Director, Tata Africa Holdings Limited, said, “We’re excited to announce that we’ve launched two new trucks in the Tata commercial vehicle lineup. This introduction aligns seamlessly with our commitment as a partner to Tata Motors and their vision for South Africa. The addition of these innovative products to the South African transport sector is a catalyst. It serves in our ongoing efforts to secure a more significant market share in South Africa. We are excited about the potential these new offerings bring. They will have a positive impact on our presence in the region.”
“We focus on providing convenient and comprehensive support to our customers through a robust network of 90 touchpoints. Our dedication to delivering on our uptime promise remains strong. We assure our customers of complete satisfaction as we work to keep their businesses moving forward. In partnership with Tata Motors, we’re contributing to innovation and reliability in the South African commercial vehicle landscape.”
Tata Motors offers an umbrella of vehicle lifecycle management solutions. These include Annual Maintenance Contracts, Extended Warranty, Fleet Management Services, and a host of value-added services, in an endeavor to offer holistic solutions to customers. These coupled with easy vehicle financing and curated repayment options, these solutions ensure complete peace of mind for customers, resulting in higher profitability.
Tata Africa Holdings Limited, subsidiary of Tata International, is responsible for the retail and after-sales service of Tata trucks and buses in South Africa. These vehicles are built on the basis of customer requirements with class-leading features, reliability, comfort and safety. The manufacturer offers a fully-built solutions, from 1-60 tonne trucks to 10-65 seater vans and buses. Tata Motors, offers the widest range of logistics solutions catering to diverse and evolving needs of the customers. With over seven decades of excellence in commercial vehicle manufacturing, Tata Motors is a market leader in its home country, India. It has a rich presence in over 44 countries across ASEAN, SAARC, Middle East, Africa, and Latin America.
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