Tata Motors recently announced the launch of its Electric SUV – the Nexon EV at an introductory price starting from INR 13.99 Lakhs (Ex-Showroom – All India).
The SUV is powered by the cutting-edge Ziptron technology, which comprises of permanent magnet AC motor, dust and water proof battery system meeting IP67 standards, and utilizes smart regenerative braking to charge the battery while on the drive.
The automaker, claims Nexon EV to have range of 312 km on a single charge—which is certified by ARAI. It also boasts of an efficient high voltage system, fast charging capability, extended battery life and class leading safety features.
In order to accelerate the adoption of EVs in India, Tata Motors is closely working with other Tata group companies like Tata Power, Tata Chemicals, Tata Autocomp, Tata Motors Finance and Croma, to create an e-mobility ecosystem, Tata uniEVerse that will offer onsumers access to a suite of e-mobility offerings including charging solutions, innovative retail experiences and easy financing options.
Tata Motors has partnered with Tata Power to provide end-to-end charging solutions at home, workplace and for captive and public charging. To develop the component supplier ecosystem, the company is collaborating with Tata Chemicals, which is working on manufacturing lithium-ion battery cells, exploring active chemicals manufacturing and battery recycling.
The auto major is also working with Tata Autocomp for the localisation of battery pack assembly and motor assembly. As an extension to the consumer’s digital lifestyle, Tata Motors has partnered with Croma to provide a digital retail experience to its customers. The last piece of the solution involves introduction of affordable financing solutions for both personal and fleet segments, which will be provided by Tata Motors Finance.
Consumers can experience an immersive, visual experience of Nexon EV at select Croma stores in Mumbai, Delhi & Bengaluru. They can engage with the in-house trained EV product specialists across dealerships and Croma stores. The company is also offering doorstep service for both scheduled and corrective maintenance requirements to minimize the need for workshop visits. There will be 24×7 roadside & emergency assistance services along with the 24×7 call centre support will ensure round-the-clock support for any unforeseen or emergency service requirement.
The Nexon EV will be available in three trim levels across 60 authorized dealerships in 22 cities. It will be available in three exciting colour options – Signature Teal Blue colour, Moonlit Silver and Glacier White.
“E-Mobility is an irreversible mega-trend and an imperative for addressing pollution and generating job opportunities in India” said Tata Sons Group Chairman, N Chandrasekaran. “Through Tata uniEVerse, our Group companies have synchronized their efforts to develop a holistic e-mobility ecosystem to accelerate the adoption of EVs in India. I am delighted that this ecosystem has come together with the launch of Tata Nexon EV, a path breaking electric SUV that can match the aspirations of mainstream Indian customers.”
Source: Tata Motors
