Spireon relaunches the LoJack brand with improved technology and connected-car functionality

Spireon, the Vehicle Intelligence Company, completed a technology platform update and rebranding of its franchise dealer solution from Kahu, to LoJack™. The relaunch significantly expands the LoJack offering, bringing proven lot management and service retention tools to dealerships, and connected car features to consumers. In addition, LoJack stolen vehicle recovery coverage is now nationwide, utilizing Spireon’s strong GPS and cellular networks.

“This brand redesign and technology rollout is significant for LoJack dealers. The expanded reach of GPS in locating cars combined with LoJack’s already deep law enforcement relationships and strong name recognition are now combined for a best-in-class solution,” said Brian Skutta, president of automotive at Spireon.

In May, Spireon’s GPS platform helped the Chapman BMW dealership recover a 2021 BMW M8 despite it having crossed the border to Mexico before it was reported missing. The dealer thought the vehicle, which retails for $126,000, was unrecoverable when they saw it in Mexico. However, using vast location coverage enabled by GPS, Spireon’s LoJack law enforcement liaisons were able to work with law enforcement on both sides of the border, to recover the vehicle quickly and without damage.

The newly expanded LoJack solution also helps dealers find cars quickly for test drives with visibility into battery level and inventory age and to better fill service bays and grow long-term relationships with consumers via the MyDealer feature in LoJack connected-car app.

LoJack consumers can now use connected car technology to maintain car health as well as locate their car and receive driving behavior alerts. Through MyDealer in the consumer app, dealers can take advantage of automated service reminders to grow service retention. Using the same feature, consumers can connect to their dealers with click-to-schedule service appointments and can also view their cars’ maintenance needs and history from their mobile phone. Spireon’s automotive app, has the strongest consumer engagement within the category. With more than 18,000 reviews and a 4.8-star rating.

Not only does the scale and breadth of the technology update bring more value to LoJack dealers, existing Spireon dealerships have also said they look forward to leveraging the strong LoJack brand name while continuing to use the Spireon tools they’ve come to rely on for lot management, improved customer experience, service retention and stolen vehicle recovery.