SoundHound AI powers voice revolution in cars across North America

Press Release, 7 August 2025

SoundHound AI has rolled out its next-gen voice assistant, powered by generative AI, in vehicles across North America.

Voice Assistants Just Got a Whole Lot Smarter

SoundHound AI, Inc. (Nasdaq: SOUN), a global leader in voice and conversational AI, has launched its advanced SoundHound Chat AI Automotive in vehicles from three major global automotive brands.

No more robotic responses or clunky voice commands this is AI with personality, memory, and genuine conversational ability.

What Makes This AI Assistant So Revolutionary?

Unlike traditional car voice assistants that stick to simple tasks like navigation and phone calls, SoundHound Chat AI Automotive introduces:

• Natural speech recognition – Talk to your car the way you’d talk to a friend.
• Generative AI-powered responses – Get answers that make sense in context.
• Smart multitasking – From road-trip storytelling to restaurant recommendations.

Example Conversations Drivers Can Have Now:

“While I’m in San Francisco this week, my friend recommended I go to a baseball game. Where do the Giants play?”
“Where are the best seats there?”
“Navigate there.”
“What will the weather be like there this afternoon?”
“Find restaurants near my destination.”
“Find charging stations along my route.”

Yes, all of this hands-free, distraction-free, and deeply integrated into the vehicle’s system.

Why Automakers Should Care: $35 Billion Reasons

SoundHound is tapping into a growing demand for AI-powered voice commerce in vehicles. Earlier this year, it introduced an in-car voice commerce agent that allows users to:

• Order food
• Earn loyalty rewards
• Navigate—all by voice

This innovation is more than just cool—it’s profitable. Industry research indicates in-car voice commerce could unlock up to $35 billion annually for automakers.

Under the Hood: Built for the Future

This isn’t just another smart assistant. It’s part of SoundHound’s broader AI ecosystem, which powers everything from:

• Smart Answering
• Dynamic Drive-Thrus
• Multilingual support
• AI Agents for enterprise

Whether it’s healthcare, retail, restaurants, or cars—SoundHound is at the forefront of conversational AI innovation.