Press Release, 14 January 2026
Veteran FMCG leader Anjana Ghosh, best known for her leadership roles including Director at Bisleri, has launched Smart Force under her company Scale Sherpas a game-changing shared field force solution designed to help fast-moving consumer goods (FMCG) brands scale across India’s complex retail landscape. The country’s FMCG market, valued at over ₹9 lakh crore, relies heavily on General Trade, with millions of kirana stores spread across urban and rural regions. While many brands have strong products and strategic plans, they often hit a snag when it comes to execution at the last mile, especially in distributor coordination, outlet data coverage, and digital adoption gaps that increase costs and slow growth.
Smart Force aims to simplify and accelerate go-to-market execution by offering FMCG companies a ready-to-deploy, shared sales force equipped with pre-mapped territories, standardized processes, and digital tools. Instead of building and managing large in-house sales teams, brands can tap into this flexible workforce to activate in multiple cities at once. According to Scale Sherpas, Smart Force can shrink expansion timelines from six-nine months to as little as 45 days, improve distribution coverage through disciplined execution, and lower go-to-market costs by up to 40% compared with conventional models.
At the heart of Smart Force is an AI-enabled app loaded with detailed route plans and outlet data for over 1.5 lakh locations, enabling real-time tracking, smart call planning, and actionable reporting that turns daily field visits into measurable business impact. Ghosh emphasizes that many FMCG brands don’t lack strategy they struggle with people-centric execution at the last mile, where sales teams are often underpaid, disengaged, and invisible to leadership. Smart Force is built to address these deep-rooted challenges, offering better talent deployment, clearer career paths for field staff, and stronger performance outcomes. With competition intensifying and margins tightening, this new model could redefine how FMCG companies grow distribution velocity and achieve consistent market success across India.
Compiled using AI
