At CES 2024, Qualcomm Technologies, Inc. underscored global momentum and its leading position as the automotive industry’s partner-of-choice, spotlighting the breadth, maturity and breakthrough innovations across its Snapdragon® Digital Chassis™ portfolio. The increasing demand for power-efficient, open, and scalable solutions has made Qualcomm Technologies a trusted partner in serving the needs of the automotive industry. This demand has empowered the company to become the driving force in shaping its software-defined future.
“Qualcomm Technologies has been a trusted partner to the automotive industry for more than two decades. They deliver innovation and proven platforms through the Snapdragon Digital Chassis to redefine the automobile,” said Nakul Duggal, senior vice president and general manager, automotive & cloud computing, Qualcomm Technologies, Inc. “Our commitment to advancing automotive technology supports global automakers, Tier-1 suppliers, and our ecosystem partners. This commitment is helping shape the future of software-defined vehicles and is accelerating us into a new era for the automotive industry.”
Qualcomm Technologies offers the broadest portfolio of automotive technologies spanning all major vehicle domains. The company continues to expand its portfolio to set the bar of innovation, including support for the two-wheeler and micro mobility segment. The company is in its 20th year supplying technology for the automotive industry with revenue growing by double digits year-over-year. This growth has been driven by the increased adoption of Snapdragon Digital Chassis solutions which support.:
Personalized and Immersive Experiences with the Snapdragon® Auto Connectivity Platform
Connectivity remains integral to the automotive industry’s digital transformation, powering an unprecedented amount of innovation. With the comprehensive Snapdragon Auto Connectivity Platform roadmap developed through Qualcomm Technologies’ multiple decades of connectivity leadership, automakers are being equipped to meet the increasing needs for higher levels of safety and intelligence powered by LTE, 5G, connected services, vehicle-to-everything (V2X), Wi-Fi, Bluetooth, Satellite communications and precise positioning.
The Modern Automotive Cockpit with the Snapdragon® Cockpit Platform
The digital cockpit continues to play a critical role in enabling the premium in-vehicle experiences that consumers now expect. It also influences how automakers extend their brand. The Snapdragon Cockpit Platform delivers advanced functionality to help automakers create highly immersive, intuitive, and sophisticated in-vehicle experiences leveraging its enhanced graphics, multi-media and artificial intelligence (AI) capabilities that can be scaled across vehicle tiers and personalized for every occupant. Today, Qualcomm Technologies remains the industry leader in advanced cockpit systems. All major automakers select the Snapdragon Cockpit Platform to power their digital cabins. Our new Snapdragon Cockpit Experience Toolkit, along with our collaboration with diverse ecosystem partners, will be featured by Qualcomm Technologies. The latest digital cockpit advancements will be showcased throughout the week at the company’s booth. This presentation is part of our Snapdragon Digital Chassis concept vehicle.
The Road Ahead With AI
The new era of AI is here, and edge-based generative AI will play a critical role in transforming the cabin with the goal of delivering powerful, efficient, private, safer and more personalized experiences to drivers and passengers, running on the edge. Qualcomm Technologies is committed to bringing cutting-edge technological innovation to the automotive industry. Concurrently with its introduction into the consumer ecosystem, the company welcomes the new era of AI for automotive. Qualcomm is leveraging its industry-leading AI hardware and software solutions for the Snapdragon Digital Chassis Platform. This effort aims to help drive automotive AI forward. Our Snapdragon Digital Cockpit Platforms are currently available with Gen AI capabilities. The company is showcasing the broad use of traditional and Gen AI for automotive. This is happening at the Qualcomm Technologies booth throughout the week.
The Advancement of Autonomous Vehicle Technology with the Snapdragon Ride™ Platform
The Snapdragon Ride Platform is comprised of one of the automotive industry’s most advanced, scalable and customizable automated driving system-on-chip (SoC) family that is designed to help global automakers and Tier-1 suppliers build efficient automated driving (AD) solutions. The Snapdragon Ride Platform is enhanced by a comprehensive and scalable AD stack and perception solution, targeting Active Safety to L2+/L3 functions. It employs a forward-thinking architecture and data-driven development approaches powered by the Snapdragon Ride Cloud solutions. Additionally, it incorporates generative AI simulation capabilities. Additionally, the Snapdragon Ride Platform offers a full solution with a suite of tools. These tools enable automakers and Tier-1 suppliers to develop and implement proven AD stacks for power-efficient solutions, while helping accelerate time-to-market. These offerings, which continue to gain momentum across the globe, provide a strong foundation for global automakers to enhance their mobility user experience and remain on the leading edge of AD technology.
High Performance Centralized Computing with Snapdragon Ride™ Flex SoC
As modern vehicle architectures become more complex, central computers for automotive have become critical. They help orchestrate various functions within the vehicle efficiently. To support this, Qualcomm Technologies offers its high-performance central compute SoCs, the Snapdragon Ride Flex SoC, designed to support mixed-criticality workloads across heterogenous compute resources, allowing for digital cockpit, ADAS and AD functions to co-exist on a single SoC. The Flex SoC will equip automakers to develop next-generation vehicle systems. These systems are cost-effective and scalable across all vehicle tiers. Momentum for the Flex SoC has grown through new technology collaborations with Bosch, Megatronix, Autolink, ThunderX and more.
Connected Services with Snapdragon® Car-to-Cloud
Vehicles are becoming more and more connected, creating unique opportunities for automakers and fleet service providers. These opportunities involve offering connected services that generate new and ongoing sources of revenue. This shift is expected to reshape business models and change the ways in which everyday drivers interact with their vehicles. With Snapdragon Car-to-Cloud, new features and services can be added throughout the vehicle’s lifecycle for highly personalized experiences across all tiers – allowing automakers and fleet providers to stay directly connected to consumers beyond the point of sale. Snapdragon Car-to-Cloud Services continue to gain momentum with ecosystem players like Salesforce, JPMorgan and Daon, with the joint goal of enabling automakers and other service providers to deliver innovative and exciting feature upgrades and connected services to customers on-demand.
Co-Innovation Revolutionizing Vehicle Development Lifecycle
Qualcomm Technologies has strategic collaborations and technology partnerships with leading automakers and ecosystem partners. These contribute innovative solutions that the broader automotive industry is benefiting from. Qualcomm Technologies and AWS share a joint commitment to advancing software-defined mobility. The companies recently demonstrated a highly efficient cloud-native environment for automotive application development and deployment. This demonstration utilized Snapdragon Digital Chassis solutions in conjunction with AWS’s cutting-edge cloud infrastructure. The environment is designed to expedite the evolution of software development. It helps automakers introduce new features faster. Additionally, it provides them with the ability to enable differentiated user experiences across the vehicle’s lifecycle. The demonstration is available at Qualcomm Technologies booth throughout the week.
The Digital Transformation Beyond Automotive with Snapdragon Digital Chassis Platforms for Two-wheelers and New Vehicle Classes
Qualcomm Technologies assists in advancing the development and management of the growing micro-mobility and motorized vehicle segment. They provide Snapdragon Digital Chassis SoCs specifically designed for two-wheelers and new vehicle class segments. Designed to enhance safety and experiences for the end user, the fully integrated solutions bring connectivity, infotainment, advanced rider assistance systems (ARAS) and personalized, cloud-connected digital services to motorcycles, ICE and electric scooters, 3-wheelers, e-bikes, ATVs, and vehicles for farming and agriculture. Driven by the need for safe, sustainable and affordable mobility, the new Snapdragon Digital Chassis SoCs for Two-wheelers and new vehicle classes has continued to grow since its introduction in September.
