Press Release, 15 September 2025
Imagine stepping into your car and it instantly knows your mood, adapts the lighting, adjusts the music, and even responds to your emotions all while keeping you safe on the road. That’s not a scene from a sci-fi movie it’s the future Qualcomm and HARMAN are building right now.
At IAA Mobility 2025 in Munich, the two tech giants announced a strategic collaboration to deliver next-level AI-powered cockpit solutions, bringing the seamless, personalized experience of smartphones into the driving world.
Why This Collaboration is a Big Deal
Today’s drivers expect cars that update, adapt, and evolve just like their favorite devices. But the reality? Vehicles often lag behind in tech innovation. Qualcomm and HARMAN want to close that gap.
Here’s how this partnership is set to transform driving:
- Empathetic AI in the Cabin: Cars that can read driver and passenger emotions, preferences, and context—and respond in real time.
- Smarter ADAS Visualization: Real-time displays that make safety systems clearer and more intuitive.
- Immersive In-Car Experiences: From AR-powered navigation to AI-driven avatars that interact naturally with passengers.
- Faster Development Cycles for Automakers: Thanks to Qualcomm’s compute power paired with HARMAN’s market-ready modular product lineup.
The Magic Under the Hood
At the heart of this innovation is the Snapdragon® Cockpit Elite platform supercharging HARMAN’s Ready portfolio, including:
- Ready Engage + Luna AI Avatar → Natural, human-like conversations inside the car.
- Ready Vision QVUE → Augmented-reality overlays for safer, more immersive driving.
- Ready Care → AI-based monitoring to detect fatigue, distraction, and tailor interventions.
For automakers, this means reduced system complexity and power-efficient compute, while consumers get crisp graphics, AI-rich features, and a car that feels as personal as their smartphone.
Going Global: Europe & China in the Fast Lane
The first wave of these intelligent cockpit solutions will target Europe and China, two of the fastest-growing markets for connected and emotionally responsive mobility.
And the innovation doesn’t stop there. Qualcomm and HARMAN are also collaborating on central compute solutions using Snapdragon Ride™ Elite and Flex SoCs—consolidating infotainment and safety-critical ADAS functions into a single efficient architecture.
This means cars that are not just smarter, but also safer, greener, and future-ready.
What the Leaders Are Saying
Enrico Salvatori, SVP & President, Qualcomm Europe/MEA, summed it up best:
“Together, we’re bringing the power of AI to the cockpit, transforming how drivers and passengers interact with their vehicles.”
Huibert Verhoeven, SVP, Intelligent Cockpit at HARMAN, echoed the human impact:
“Consumer expectations for their vehicles are evolving as quickly as technology itself. Partnering with Qualcomm Technologies, we can deliver intelligent, intuitive experiences that continually improve—so the car feels as personal and enjoyable as your favorite device.”
The Road Ahead
This collaboration is more than just an upgrade to in-car infotainment. It’s about redefining mobility itself—making vehicles intelligent companions that evolve with you.
The line between cars and consumer tech is officially blurring, and Qualcomm + HARMAN are making sure your next car isn’t just a machine, but a personalized, empathetic co-pilot.
