Qualcomm and Amazon announce technology collaboration for delivering and redefining AI-powered experiences in the Car

Press Release, 7 January 2025

Amazon and Qualcomm Technologies, Inc. announced the companies intend to enter a technology collaboration to enable advanced in-vehicle experiences that leverage Qualcomm Technologies’ automotive expertise and Amazon’s AI services and cloud capabilities. Through the planned collaboration, the two companies will explore ways to enhance AI capabilities for automotive applications and deliver more intuitive, personalized, and responsive in-car experiences with technologies like Alexa Custom Assistant and solutions from Qualcomm Technologies’ Snapdragon® Digital Cockpit Platform and software framework.

“As we continue to work with automakers to redefine automotive experiences that delight drivers and passengers—whether it’s through Alexa or our content services, like Audible and Amazon Music—it made sense to collaborate with a company renowned for building advanced automotive chipset platforms,” said Anes Hodzic, vice president, Amazon Smart Vehicles. “We are energized by this collaboration with Qualcomm Technologies and are thrilled to explore innovative solutions together for the next generation of in-car experiences.”

“Qualcomm Technologies is excited to expand our collaboration with Amazon to bring advanced AI capabilities and content and experiences that consumers enjoy worldwide to the car. By leveraging our Snapdragon Digital Cockpit Platform and Amazon’s AI and cloud expertise, we aim to bring a joint platform that will enrich the user experience,” said Nakul Duggal, group general manager, automotive, industrial and cloud, Qualcomm Technologies, Inc. “Our technology collaboration will enhance the digital cabin with AI differentiators while providing automakers, developers, and suppliers with an AWS based development workbench for in-vehicle infotainment and advanced driver-assistance systems.” 

Redefining in-car experiences
Through the collaboration, Amazon and Qualcomm Technologies intend to optimize LLM-powered experiences in the car on the edge using the Qualcomm Technologies’ neural processing unit featured on the Snapdragon Cockpit Platform. For automakers, developers, and suppliers, this technology collaboration aims to provide a flexible way to deliver cutting-edge digital cabin experiences, while reducing time and costs for implementing advanced infotainment and AI features. 

As part of this collaboration, Amazon and Qualcomm Technologies also intend to work together to leverage the Amazon Web Services (AWS) cloud and provide automakers with a virtual development environment for Snapdragon automotive chipsets. This development workbench will offer automakers a way to develop and test in-vehicle infotainment and advanced driver-assistant systems. 
 

About Qualcomm
Qualcomm relentlessly innovates to deliver intelligent computing everywhere, helping the world tackle some of its most important challenges. Our proven solutions drive transformation across major industries, and our Snapdragon^® branded platforms power extraordinary consumer experiences. Building on our nearly 40-year leadership in setting industry standards and creating era-defining technology breakthroughs, we deliver leading edge AI, high-performance, low-power computing, and unrivaled connectivity. Together with our ecosystem partners, we enable next-generation digital transformation to enrich lives, improve businesses, and advance societies. At Qualcomm, we are engineering human progress. 

Qualcomm Incorporated includes our licensing business, QTL, and the vast majority of our patent portfolio. Qualcomm Technologies, Inc., a subsidiary of Qualcomm Incorporated, operates, along with its subsidiaries, substantially all of our engineering and research and development functions and substantially all of our products and services businesses, including our QCT semiconductor business. Snapdragon and Qualcomm branded products are products of Qualcomm Technologies, Inc. and/or its subsidiaries. Qualcomm patents are licensed by Qualcomm Incorporated. 

About Amazon
Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. Amazon strives to be Earth’s Most Customer-Centric Company, Earth’s Best Employer, and Earth’s Safest Place to Work. Customer reviews, 1-Click shopping, personalized recommendations, Prime, Fulfillment by Amazon, AWS, Kindle Direct Publishing, Kindle, Career Choice, Fire tablets, Fire TV, Amazon Echo, Alexa, Just Walk Out technology, Amazon Studios, and The Climate Pledge are some of the things pioneered by Amazon.