Ptolemus Consulting has released an in-depth investigation of whether, how and when Google will take over the urban mobility market.
Alphabet operates one of the most widely used mapping services in the world. It has been making inroads into the urban multi-modal mobility space for some time, being the first map maker to provide a decent coverage of transit / public transport options. It was also the first to directly integrate Uber rides in trip planning and to provide bicycle navigation.
With a global reach of 4 billion travellers, an R&D budget of $30 billion and ownership of 2 of the strongest mobility apps —Google Maps and Waze— no company is better positioned in this space than Google. In fact, most urban mobility stakeholders, including Public Transport Operators (PTOs), already rely on Google Maps.
Source and More: Ptolemus Consulting
