Proelium Intelligence launches AI-powered ‘Proelium Fleet’ to revolutionize driver engagement and retention

Press Release, 31 October 2025

Proelium Intelligence has unveiled Proelium Fleet, an AI-driven driver engagement platform designed to transform how fleets motivate, retain, and engage their drivers. The innovative solution leverages artificial intelligence to automate driver incentive programs—reducing administrative effort while boosting safety, satisfaction, and loyalty among drivers.

At its core, Proelium Fleet ingests anonymized telematics data and analyses driving patterns, behaviors, and performance metrics. Using this data, the AI identifies areas for measurable improvement aligned with each fleet’s business goals. It then automatically creates and deploys personalized incentive programs through a mobile app—complete with tailored challenges, goals, and rewards. Fleet operators simply provide raw data and desired objectives, while Proelium’s AI handles the heavy lifting.

To accommodate diverse operational setups, Proelium Fleet offers two flexible deployment options:

• API Integration, enabling seamless connection with existing telematics or fleet management systems.
• White Label App, a turnkey solution allowing companies to launch their own branded driver engagement platform with minimal technical setup.

Through the ProControl self-service portal, clients can refine AI-generated challenges, manage reward catalogs, launch team leaderboards, and view live data dashboards with actionable AI recommendations. The platform even includes tools like real-time driver sentiment surveys, gamified rewards, and social sharing options to foster community and positive competition.

“Driver expectations have changed, and the industry is actively seeking better engagement solutions,” said Ashley Murdoch, CEO of Proelium Intelligence. “Our AI-powered platform removes complexity, enabling any fleet or telematics provider to deploy world-class driver incentivisation in days, fully optimized for their business and drivers.”

By transforming driver monitoring into a system of positive reinforcement, Proelium Fleet aims to tackle key industry challenges—low retention rates, disengagement, and safety risks—through meaningful, data-backed behavioral change.

Proelium Intelligence, known for its AI-powered transport technology, continues to focus on removing barriers to innovation through automation and flexible, rapid deployment models—ensuring that fleet transformation is now faster, smarter, and more driver-centric than ever.