Olo, a food ordering platform for the restaurant industry has announced the launch of a R&D food ordering trial through BMW vehicles in the United States.
Olo powers digital ordering and delivery programs that connect restaurant brands to the on-demand world allowing millions of consumers to order ahead or get meals delivered from restaurants they love. Its platform enables every stage of restaurant ecommerce, from fully-branded consumer interfaces to the back-of-house order management features that keep over 70,000 restaurants running smoothly. Orders from Olo interact seamlessly with existing restaurant systems to capture demand from direct and indirect channels.
Nekter Juice Bar and Portillo’s Hot Dogs are the first live brands to participate in the in-car ordering pilot. BMW owners can send orders to locations across the United States directly from their vehicle by visiting the BMW Labs website. The pilot is an R&D exploration of how the guest experience can translate to an in-car setting. The pilot is available for compatible BMW vehicles from 2015 onward. Vehicle compatibility will be checked when users log in to the BMW Labs site throughout the rest of 2019.
“Ordering lunch from the car with a push of a button — we’re living in the future!” said Jackie Berg, VP of Marketing at Olo. “The convergence of commerce and convenience is opening up exciting potential for restaurants and we are thrilled to work with BMW and our pilot brands to experiment with how in-car ordering will evolve and shape how consumers order.”
The online ordering experience is designed for easy pre-configuration of orders, making saved favorites and making repeat orders easy. Trial participants can order and pay with the push of a button and follow driving directions to pick up their orders.
Source: Press Release
