Ola has announced that it will launch a new category on it app through which customers can book an electric vehicle for their rides. The new category has been launched in London, a ‘global first’ for the India-based ride hailing company.
The new category will be called Ola EV, The company has said that its London customers will be able to use it starting this week. According to the company, the Ola EV category will cost riders the same as a comfort category.
The company said that the decision to launch electric cabs is its first step towards its commitment to green transport networks, zero-emission travel in London. Ola will later roll out this feature on their ride hailing app to other cities around the world as well where the app-based cab aggregator is operational.
Ola EV is trying to increase the 700-odd drivers it has across London in coming days to grow this platform. It is also offering a very attractive zero per cent commission rate for the first three months for all electric rides to its drivers, which may attract talent from rivals like Uber.
Ola feels the driver-centric approach will help to significantly increase the number of fully electric taxis or private hire vehicles (PHVs) in use on the roads and will also empower riders with an additional green option for travel needs.
“Since launching in the UK, Ola has consistently looked to innovate and help solve the toughest mobility challenges. The launch of Ola EV is another great example, offering riders and drivers the opportunity to play their part in the journey to emission free rides,” said Marc Rozendal, Managing Director of Ola UK.
