Mumbai, Maharashtra, India
Lord’s Automative Pvt. Ltd., has launched an exclusive range of eight EVs to fortify its position as a market leader in the country’s booming EV space.
Lord’s Automative has rolled out 6 three-wheeler (3W) EV models – Lord’s King E-Rickshaw, Lord’s Samrat E-Loader, Lord’s Sawari Butterfly E-Rickshaw, Lord’s Gati Butterfly E-Loader, Lord’s Grace E-Rickshaw specially designed for disabled persons, and Lord’s Swachh Yaan E-Garbage. The company has also introduced 2 high-speed two-wheeler (2W) EV scooter models – Lord’s Ignite High Speed E-Scooter and Lord’s Prime High Speed E-Cargo Scooter.
Priced in the range of Rs. 49,999-175,000, the EVs are available for the dealers, distributors and end-users across the country. In the initial phase, the company will target tier 2 and tier 3 towns in Uttar Pradesh, Maharashtra, Delhi NCR, Karnataka, Tamil Nadu, Bihar, Madhya Pradesh, Andhra Pradesh, Kerala, Gujarat, Rajasthan, Assam, West Bengal, Jharkhand and Orissa.
The mega launch of state-of-the-art 8 variants of 2W and 3W EVs is in line with Lord’s Automotive’s vision. Moreover, they aim to play an enabling role in the green mobility revolution in India. The EVs are manufactured at the company’s state-of-the-art plants at Silvassa, Lucknow, Gurugram, and Faridabad. They also offer superior safety and convenience to passenger and cargo transportations, with strong battery capacity, advanced features, and payload.
Commenting on the launch, Mr. Sachidanand Upadhyay, MD & CEO, Lord’s Mark Industries Pvt. Ltd., said, “The roll out of the eight sophisticated EVs is a significant milestone in our journey. Bringing the electric vehicle revolution across the country has been our mission. Large-scale EV adoption in India’s passenger and goods transportation will positively impact the environment and reshape EV evolution. Our EVs are equipped to offer a safe, reliable, and sustainable mobility solution. We’ll continue to invest to further enhance our EV manufacturing capacity as the domestic EV market is currently witnessing rapid growth on the back of the government’s focus on building sustainable mobility, growth in consumer demand and advancement in EV technologies.”
Dr. Veer Singh, CEO, Lord’s Automative Pvt. Ltd. said, “Lord’s Automative has the competitive edge in the market thanks to its manufacturing capability, round-the-clock customer support which ensures that each client receives best-in-class mobility solutions. The launch of eight advanced EVs demonstrates our enhanced competency. We are committed to drive EV adoption in India by offering people, affordable and dependable solutions. With convenient doorstep service, business promotion, dedicated marketing, and sales support. We are working towards further strengthening our position in the thriving EV space..”
Lord’s Automative has partnered with Bajaj FinServ, Pine Labs, Ezetap, Ascend, Akasa Finance, Loantap, Paytel, Kotak Mahindra, Paytm, Gopik, and Pixmo Finance. They aim to provide customers with convenient financing choices, featuring low interest rates and minimal processing fees.
The 2W EVs come with one-year standard warranty on components such as Ignition Lock, Motor, Controller and Display Meter. Moreover, while providing a six months’ warranty on the converter which comes with the vehicle. Whereas, all the 3W EVs have one-year standard warranty on motor, controller, differentials which comes with the vehicle. EVs include standard one-year lead acid and three-year lithium battery and charger warranties provided by the OEM. The latest version includes aesthetics and AIS 156 Battery norms for full safety parameter compliance, enhancing their features.
Spare parts of these EVs are available through the company’s dealership and distributor network. The company also offers customer support, 24/7 roadside assistance, spare part replacement, vehicle delivery, and DIY videos. These resources are provided so that the EVs can endure all types of weather and owners can take care of the batteries.
Lord’s Automotive Pvt. Ltd. launched its first electric scooter in October 2020 under the name Lord’s Zoom. It has established itself as one of the emerging players in the EV space. Their range of EV products includes 2-wheelers (Lord’s Zoom and Lord’s Zoom Plus) and 3-wheelers (Lord’s Devam King and Lord’s Devam Samrat), along with retrofit kits for hybrid electric scooters.
The company has so far sold over 16,000 EVs in over 22 states through 267 dealers. Besides, the company has plans to set up manufacturing facilities in Kerala, Andhra Pradesh, Telangana, Rajasthan and West Bengal.
To further build its leadership network, Lord’s Automative is inviting expressions of interest from budding eentrepreneurs with an investment capacity of Rs. 5-20 lakh. The company will offer all the required training and support to the dealers.
