Lexus partners with Zero Halliburton on new customized travel cases
Zero Halliburton's partnership with Lexus is poised to expand globally after initiating with the US market
Lexus announces a global partnership with Zero Halliburton, the American brand whose iconic aluminum travel cases have been essentials for world travelers for their strength, security and innovation for over 82 years. With this partnership, Lexus USA will be among the first of the automaker’s 90+ global markets to offer unique-to-Lexus Zero Halliburton aluminum and polycarbonate shell models.
“Lexus is thrilled to recognize this new partnership in the U.S. and globally with such an iconic and storied brand,” said Brian Bolain, General Manager of Global Marketing and PR for Lexus. “Among Lexus’ foundational traits are its obsession with craftsmanship complemented by an evolved design ethos, and these are clearly shared with the talented and highly skilled team at Zero Halliburton.”
The Zero Halliburton Edge Lightweight and Pursuit Aluminum Travel Case Collections are exclusive travel partners for the 2021 Lexus USA Black Line special editions, and for the special Inspiration Editions of the Lexus flagship LC 500 Coupe and Convertible respectively.
The Pursuit Aluminum Collection has been awarded an Honorable Mention for Best Design in North America category in Fast Company magazine’s Innovation by Design 2020 competition. The award-winning design has earned three US patents for its overall design structure, the ZH Concave Edging™ and the ZH Chassis™.
“We approach brand partners with the same thoughtful intention as we do our product design,” said Tom Nelson, Global CEO of Zero Halliburton. “There has to be an organic fit and authentic reason for the collaboration. Lexus is a natural fit because of how deeply aligned our values are. Our shared dedication to innovation, reliability, and beautiful design enabled a seamless integration between our brands from top to bottom. There is no doubt that our collective customers will continue to be surprised and delighted by the results of our union.”
Zero Halliburton customized a two-piece set of an Edge Lightweight 22″ Continental Carry-on and a 26″ Medium Travel Case, both in matte black exterior finish, exclusively for the buyers of the limited-edition Black Line special editions of the UX, NX, RX, ES and ES models for 2021.
The special Edge Lightweight cases for Lexus feature a chrome logo badge laser-etched with “Zero Halliburton for Lexus,” sumptuous interior lining featuring a Lexus spindle-grille motif and Lexus embossed leather logo badge.
The custom Zero Halliburton Pursuit Aluminum Carry-On Cases for the LC 500 Inspiration Editions are crafted from durable aluminum with a distinctive brushed finish. The cases are adorned with a custom “Zero Halliburton for Lexus” logo badge and blue coated leather carry handles. The blue interior lining is also imprinted with the Lexus spindle-grille motif.
