Press Release, 20 November 2025
In a significant leap toward smarter mobility, Iteris, Inc. has introduced its new solution, VantagePriority™, designed to integrate seamlessly within its existing Vantage CV™ ecosystem. This platform enables transportation agencies to deliver real-time transit signal priority (TSP) and emergency vehicle preemption (EVP) using cloud-based infrastructure, reducing the need for costly hardware upgrades while improving response times for emergency vehicles, enhancing public transit reliability and easing traffic congestion.
VantagePriority doesn’t just offer smarter signalling—it opens the door to actionable analytics and performance tracking. With capabilities to monitor both real-time and historical data, agencies can evaluate vehicle travel-time savings and fine-tune operations based on the insights. Because the solution builds on existing detection platforms like BlueTOAD® and Iteris’s detection sensors, adoption is more cost-effective and hassle-free for existing customers. As Iteris notes, the system is not only about today’s challenges but also lays the groundwork for future connected-vehicle (CV) innovations and smart-city mobility strategies.
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