In-vehicle infotainment market set to surge to $40.49 billion by 2032
Press Release, 21 January 2026
The global in-vehicle infotainment (IVI) market is on track for robust expansion over the next decade, with new research forecasting growth from around $23.07 billion in 2025 to $40.49 billion by 2032 — marking a compound annual growth rate (CAGR) of approximately 8.4%. This surge reflects rising consumer demand for connected, feature-rich digital experiences inside vehicles, especially as automotive cockpits become more software-centric and data-driven.
One of the key trends propelling this expansion is the increasing adoption of Android Automotive OS and other open-platform systems. These software frameworks enable automakers to integrate cloud services, provide seamless over-the-air (OTA) updates, and offer customizable user interfaces all while fostering a broader developer ecosystem for apps and services. As vehicles evolve into software-defined platforms, high-bandwidth infotainment systems are becoming central hubs for navigation, media, and even safety functions.
Passenger cars are expected to remain the largest segment of the IVI market through 2032, driven by strong production volumes of both traditional internal combustion and electric vehicles. In particular, demand for larger, more sophisticated displays and digital cabins in SUVs and mid-range models is helping to elevate the importance of infotainment as a differentiating feature for OEMs. Meanwhile, the Asia Pacific region is projected to lead market growth, supported by its dominant role in global vehicle production and increasing adoption of connected car technologies across emerging markets.
Looking ahead, the IVI market’s evolution will not only hinge on richer content and connectivity but also on integrating advanced interfaces and voice-activated systems that enhance driver interaction while maintaining safety. As consumer expectations for seamless digital experiences continue to rise, infotainment systems will play a pivotal role in the next generation of intelligent vehicles.
Compiled using AI
