Press Release, 27 August 2025
IAV Group (“IAV”), a service provider in automotive engineering specializing in tech-driven, software-defined solutions, announced it has joined SDVerse − the automotive industry’s first B2B marketplace dedicated to software. IAV supports the development of mobility solutions across the vehicle lifecycle.
As the automotive industry continues to evolve, IAV is at the forefront of innovation, driving advancements in ICE, hybrid, and BEV propulsion, machine learning, chassis design, and automotive cybersecurity. IAV, an internationally recognized engineering partner for powertrain and software-defined vehicle solutions, works with customers to shape the mobility of tomorrow – innovatively and reliably. Through SDVerse, IAV will accelerate adoption and integration of its proprietary software − including tools for cloud-enabled powertrain optimization, AI development, comprehensive SDV cybersecurity, and secure vehicle data management − across the global automotive ecosystem.
“We are excited to showcase our software expertise and solutions in the SDVerse Marketplace alongside innovators from across the mobility sector,” said Michael Frans, President of IAV Engineering Inc. “As vehicles become increasingly software-defined, OEMs must view the car as a central software product and coordinate their entire ecosystems accordingly. Our extensive domain expertise, focus on functional safety, and industry knowledge enable us to deliver high-quality, practical software solutions. SDVerse offers new opportunities for partnership-driven innovation, supporting our mission to deliver safe and intelligent mobility worldwide.”
“IAV’s leadership in automotive engineering makes it a valuable addition to the SDVerse ecosystem,” said Prashant Gulati, CEO of SDVerse. “By featuring their solutions in powertrain, AI, cybersecurity, and data analytics to OEMs and Tier-1s, IAV enriches our platform. Their participation helps build a transparent, collaborative marketplace that accelerates development cycles and supports automotive innovation.”
About IAV
As one of the automotive industry’s leading global engineering and technology partners, IAV develops the digital mobility of the future. The company has been developing innovative concepts, methods and solutions for over 40 years and generated sales of 1,05 billion Dollars in 2024.
About SDVerse
SDVerse is the automotive industry’s first B2B marketplace purpose-built for software. Backed by Founding Members General Motors, Magna, and Wipro, SDVerse streamlines how OEMs, Tier 1s, and software providers discover, evaluate, and procure automotive software, tools, and services. By reducing friction, enabling faster sourcing, and expanding visibility across the value chain, SDVerse helps companies bring software-defined vehicles to market faster. Open, standard-agnostic, and built for industry collaboration, SDVerse is designed to accelerate innovation across the entire automotive ecosystem.
