Generative AI’s transformative effect on the auto industry took center stage last week at the International Motor Show Germany, known as IAA, in Munich.
NVIDIA’s Danny Shapiro, VP of automotive marketing, explained in his IAA keynote how this driving force is accelerating innovation and streamlining processes — from advancing design, engineering and digital-twin deployment for optimizing manufacturing…to accelerating AV development with simulation…to enhancing retail experiences.
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