06 September 2023 – London, UK / Fountain Valley, California, US. — Hyundai Motor America is bringing in-vehicle payments to customers with the introduction of Hyundai Pay. This system allows customers to find and pay for things with their vehicle’s touchscreen using securely stored credit card information. Hyundai has partnered with Parkopedia to launch Hyundai Pay’s first service, a new parking payment system. Moreover, this system enables U.S. drivers to locate, reserve, and pay for parking at 6,000 locations. They can do this all from inside their vehicle, after an initial set-up. Hyundai Pay launches with the all-new 2024 Hyundai Kona available in dealerships this fall. An additional nine Hyundai models will get Hyundai Pay via model year changes. They will also include Parkopedia parking payment services through over-the-air updates. In the future, the Hyundai Pay platform will also have additional features and electric vehicle related use cases.
Hyundai Pay Platform Highlights
- Offers customers features via the vehicle’s touchscreen and the Bluelink connected car system to enhance the driving experience
- The scalable in-car payments system will expand to include other uses. It will also cover selected scenarios that are part of daily drives and longer trips.
- Offering this level of convenience is part of Hyundai’s ongoing effort to create best-in-class digital ownership experiences
- Offering easy-to-use payment options as part of navigation will simplify the driving experience
- Payments are kept secure using tokenization (replacing card account details with a unique digital identifier, or token, that keeps data from being compromised)
“Hyundai Pay is the latest example of our continuous advancements in smart mobility and software-defined vehicles,” said Olabisi Boyle, vice president, product planning and mobility strategy, Hyundai Motor North America. “With Hyundai Pay’s scalable e-commerce platform, we can elevate customer convenience and extend their digital reach. This is achieved by making everyday needs, like finding and paying for parking, easier, swifter, and safer. Furthermore, we accomplish this through our connected-car, integrated-cockpit, and secure-transaction technology.”
Through the integration of Parkopedia’s Payment Platform and extensive parking data, Hyundai provides a convenient and seamless parking experience for drivers. Moreover, this integration eliminates the stress of finding and paying for off-street garage parking. On-street curbside services will be included in a future update.
Drivers can also access the Hyundai Pay system through Hyundai’s Bluelink connected car services app. This provides a seamless connected service whether drivers are at home or on-the-go. The app enables drivers to view, book, and retrieve past parking sessions for future journeys.
The new service helps to address the stress experienced by many US drivers when searching for parking, with 94% facing difficulties when locating parking – including 18% who encounter issues finding a space on every parking search, according to Parkopedia’s 2023 Global Driver Survey. There is also significant demand amongst American drivers for being able to find parking while inside their vehicles. 58% of them want to be able to search for parking through their vehicle. Additionally, 68% of American drivers want to pay for parking through their in-car media system.
“American motorists report significant challenges in finding parking and a distinct desire for in-car parking services, with U.S. Hyundai drivers showing a particular interest in accessing parking information through their vehicles,” Hans Puvogel, Chief Operating Officer at Parkopedia, said. “We are proud to be the first in-car commerce service to launch on the future-proof Hyundai Pay platform, which shows significant faith in the auto-grade quality of our services from one of the leading automakers. We look forward to additional models and vehicle services going live in the future.”
