Hyderabad, December 08, 2023: Hexagon’s Manufacturing Intelligence division announced its partnership with Embedded Systems Solutions (ESS), a renowned one-stop provider of hardware and software solutions from the Electro Systems Associates (ESA) group of companies. The collaboration reinforces Hexagon’s commitment to enhance and expand its presence in the rapidly evolving fields of Advanced Driver Assistance Systems (ADAS). It also focuses on Autonomy and Connected Vehicles.
ESS will now offer Hexagon Virtual Test Drive (VTD) Solutions as part of its strong suite of automotive product portfolio. This collaboration has made it possible. ESS is very excited to offer VTD to its customer base across India. This will help with ADAS System Simulation and enable safety validation for Autonomous Driving.
According to a recent McKinsey report, 12% of new passenger cars sold will be equipped with L3+ autonomous driving technologies by 2030, and that figure will increase to 37% by 2035. The automotive industry continues to embrace the cutting-edge technology of autonomy. It has become increasingly evident that the journey to fully autonomous vehicles demands a multifaceted approach.
The current Indian ADAS market is expected to grow at a CAGR of 18.8% from 2023 to 2032, reaching a valuation of US$ 9.98 billion by 2032, according to a report by CMI Market Research. Several factors, including the rising demand for vehicle safety, drive this growth. Government initiatives and regulations also contribute to the growth. Additionally, increasing disposable income, technological advancements, and partnerships and collaborations play significant roles in driving this growth. Recognizing this growing demand for ADAS Technology in India, Hexagon joined hands with ESS. The collaboration aims to foster seamless cooperation within autonomous vehicle development.
Speaking about the partnership, Pratibha Gopalam, Executive Director, ESA Group Companies, said, “Our automotive industry is witnessing a remarkable transformation, and the race toward autonomy is more competitive than ever. Through our partnership, we aim to set new standards. We want to ensure that we not only meet but exceed the expectations of our customers.”
Hexagon and ESS will be hosting a webinar on December 14 from 3.30 to 4.30 pm IST. This webinar aims to further introduce VTD to Indian customers. During the webinar, Hexagon experts will discuss the benefits of VTD. They will also explore how it can help automotive manufacturers develop and test ADAS systems. For more details on the webinar and to register, visit https://register.gotowebinar.com/register/7381432110416120151.
“ESS’ expertise aligns perfectly with Hexagon’s commitment to innovation and excellence in ADAS and vehicle autonomy. The company’s one-stop solutions will undoubtedly empower us to serve our customers better and drive innovation in this ever-evolving field. ESS uniquely positions us to connect actively with customers from the electronics and electrical engineering teams involved in ADAS development,” stated Sridhar Dharmarajan, EVP & MD India, Hexagon Manufacturing Intelligence.
Hexagon provides automotive players with the tools to navigate towards the mobility revolution, be it design and engineering and production and inspection. By streamlining operations and enhancing precision, it facilitates the digital transformation within the entire auto manufacturing process.
