Press Release, 15 January 2026
HARMAN, the automotive technology unit under Samsung Electronics, has introduced a suite of advanced visual display technologies engineered to give vehicle cockpits clearer, smarter, and safer visual experiences and these solutions are ready for deployment today. The announcement underscores a shift in automotive design: instead of simply adding more screens, HARMAN’s new visual portfolio focuses on reducing clutter and distraction while delivering high-quality, context-aware information where drivers need it most.
At the heart of this update is the Ready Display line, powered by Samsung’s Neo QLED technology, which achieves the industry’s first HDR10+ Automotive certification. These displays offer vivid color reproduction, real-time adaptive visuals and greater energy efficiency compared with traditional LCD panels, giving drivers and passengers a richer yet more legible interface in all lighting conditions. The newly introduced NQ1 model expands this technology to more vehicle segments by balancing premium performance with cost-effective readability. HARMAN’s Ready Display solutions are already being integrated into production vehicles such as the Tata Motors Harrier.ev, proving that these innovations are not just conceptual but on the road today.
For drivers specifically, HARMAN’s Ready Vision QVUE system transforms the windshield into a high-contrast, ultra-bright display that places critical information directly in the natural line of sight. This system intelligently adjusts the amount and type of information displayed based on driving context, supporting both safety and usability. Enhanced features like eMirror Live View help with blind-spot visibility while turning, and QVUË Canvas tools make it easier for OEMs to customize user interfaces. Further extending the visual experience, the Ready Vision AR HUD brings augmented reality cues into production vehicles across Europe, helping drivers with intuitive navigation and safety prompts via a broad field-of-view projection.
Together, these technologies reflect HARMAN’s commitment to driver-first visual design reducing cognitive load, improving clarity, and integrating software-driven intelligence across the cockpit. By enabling OEMs to deliver intuitive, efficient displays that elevate both safety and experience, HARMAN is helping make connected, visually coherent cabin environments a reality now, not in some distant future.
Compiled using AI
