Geotab enters Brazilian market, bringing innovation and global expertise to an essential industry
Geotab Inc., a global leader in IoT and connected transportation with more than 2.3 million active users and over 40,000 customers globally, is excited to announce its expansion into Brazil, with the establishment of Geotab Telemática Ltda.
In a move that helps bring the company a step closer to increasing its presence, service offering and leadership position within the Latin American fleet management market, Geotab is well positioned to provide Brazil-based logistics and transportation customers with access to its advanced, award-winning telematics solution. The expansion represents a strategic move for Geotab as it seeks to invest in Brazil’s talent, resources and market potential to ultimately help fuel the adoption and innovation for telematics throughout the region.
“While the Brazilian commercial telematics market continues to remain among the strongest in Latin America, the opportunities to scale this technology are immense,” said Geotab CEO, Neil Cawse. “Our presence in Brazil not only creates significant growth opportunities for Geotab, but also will allow us to employ local talent and invest in the immense resources and expertise that Brazil has to offer, allowing us to implement the right data-based solutions to help businesses of all sizes, better manage their fleets.”
According to data from the Confederação Nacional do Transporte (CNT), 2020 Transport Yearbook, there were more than 2.2 million vehicles authorized to transport cargo in Brazil in 2019. Road transport in the country remains the prevalent method for trade and the transportation of goods, with vehicle-based freight transportation accounting for more than 60% of Brazil’s transportation network. As Latin America’s largest economy, Brazil has more than 1.7 million kilometers of road network, deeming the country’s fleet and transportation industry essential in supporting the overall economic health of the region.
With this data in mind, Geotab’s cutting-edge telematics solution is well positioned to help Brazilian business and fleets reduce fuel usage, improve safety, optimize productivity and much more, while also increasing profitability in an essential industry within the country. Processing more than 40 billion data points per day from over 2 million connected vehicles around the globe, Geotab’s suite of fleet management solutions and rich vehicle data analytics help to provide increased visibility into cargo movement and logistics, enabling vital communication between companies and their drivers.
“Geotab has placed high priority on expanding its operations and presence into the Brazilian market – aligning our award-winning technology with a region that prioritizes innovation, growth and development,” said Eduardo Canicoba, Country Manager Brazil and LATAM Business Development lead at Geotab. “In a world where traditional logistics and economic models are consistently evolving, we feel confident that together with our local partners and customers, we can help make a positive impact for businesses and the community at large.”
Geotab began serving the Latin American market in 2012 and has had a 70 percent growth rate year-over-year in the region. Ranked the number one Commercial Telematics vendor worldwide by ABI research for two consecutive years, Geotab’s unique open-platform solution is utilized by more than 40,000 businesses in over 130 countries around the globe.
“We look forward to the opportunity that Brazil presents, helping to enable growth, foster collaboration at a local and global level and ultimately helping to create a positive change in an essential industry,” concluded Cawse.
