Press Release, 20 October 2025
In a bold step for automotive marketing, fullthrottle.ai has unveiled its new platform, the Automotive DSP™, described as the industry’s first generative AI-powered demand-side platform built specifically for the auto sector. The offering is embedded within the company’s larger fullthrottle.ai self-service system and is designed to unify audience generation, omnichannel activation and real-time attribution across OEMs, dealer networks and media agencies — all without leaning on third-party cookies.
What sets the Automotive DSP™ apart is its tailoring for automotive workflows: it taps first-party data through the company’s patented SafeMatch® household identity technology, combines it with a generative AI “media agent” that auto-builds campaigns and assigns budgets, and integrates directly with dealership systems to tie advertising exposure to real outcomes such as showroom visits, service bookings or vehicle sales. For example, campaigns can be enabled across connected-TV, display, video and streaming audio within minutes, and performance can be tracked end-to-end — from ad impression to closed-sale attribution.
This launch arrives at a time when automotive brands and dealerships are grappling with fragmented ad tech stacks, rising privacy restrictions and the need to link media spend directly to business results. By offering a unified, industry-specific platform, fullthrottle.ai is positioning itself as a solution to simplify complexity and drive measurable ROI in auto marketing.
Source: fullthrottle.ai®
