Press Release, 15 September 2025
For most of us, AAC Technologies is a name we’ve unknowingly experienced every day—powering sound, touch, and motion in consumer electronics. But since 2018, the company has been quietly revolutionizing the automotive acoustic space, and now it’s ready to make noise—literally.
Through strategic acquisitions and relentless R&D, AAC has built a vertically integrated acoustic ecosystem spanning sensing, processing, and output. Think of it as the Spotify of car audio hardware—except AAC doesn’t just stream music, it engineers how you feel it.
At IAA Mobility, AAC showcased its five powerhouse technologies that had industry giants lining up at their booth:
- Full-stack acoustic solutions – hardware, software, and algorithms working in harmony
- Haptics – making touch as expressive as sound
- Optics – enhancing in-car displays and lighting
- Perception interaction – smarter, safer, more intuitive driving
- Motor systems – powering precision in every movement
Global heavyweights—Audi, BMW, Porsche, Mercedes-Benz, Volkswagen, Zeekr, Maruti Suzuki, and Skoda—all came to experience AAC’s vision. Even audio legends like Bose, Harman, Meridian, and Devialet wanted in on the action.
🌍 A Chinese Tech Powerhouse on the Global Stage
Here’s where it gets impressive:
- AAC is the only Chinese company ranked among the world’s top 10 passenger car audio suppliers
- It invests a hefty 7–10% of annual revenue in R&D
- It boasts a global footprint across 19 countries
- It has filed 18,000+ patents—earning it recognition as one of the Top 100 Global Innovators
China’s smart vehicle supply chain is often overlooked. AAC’s rise shows just how powerful—and competitive—it has become on the world stage.
🎧 Meet the Zeekr 9X: A Rolling Concert Hall
The star of AAC’s showcase? The luxury Zeekr 9X SUV, co-developed with British audio brand Naim Audio.
Inside, it’s not just a car—it’s a multidimensional concert on wheels:
- 32 speakers + 8 seat shakers
- 40-channel independent amplifier
- Peak power: 3868W
- Custom listening modes: 2D Hi-Fi, 3D surround, and even 4D immersive sound
Imagine feeling every guitar riff not just in your ears, but in your spine. That’s the promise of “AAC inside.”
📈 Beyond the Sound: Business is Booming
This isn’t just showmanship—it’s smart business. AAC’s auto sector revenue grew 13% year-on-year, hitting RMB 1.74 billion in the latest interim report. With immersive and safer sound experiences as its north star, AAC is fueling the next wave of intelligent driving.
✨ Why This Matters: Driving Won’t Just Be About Speed Anymore
For decades, cars were sold on horsepower. Today, they’re sold on software. Tomorrow? It might just be sound.
AAC Technologies is betting that the future of mobility isn’t only electric and autonomous—it’s human-centric, emotional, and multi-sensory.
