News, 29 December 2025
In a bold move that underscores Taiwan’s growing role in the global electric vehicle (EV) market, Foxtron Vehicle Technologies the joint venture between electronics giant Foxconn and automaker Yulon Motor has officially launched its first mass-market EV: the Bria.
Bria isn’t just another electric car. It’s the first EV developed in Taiwan specifically with global exports in mind, signaling Foxtron’s ambition to compete beyond domestic borders. Offered in several trims and priced from roughly US $28,600 to $36,540, the vehicle aims at buyers seeking a blend of affordability, practicality, and next-generation design.
What makes this launch strategically significant is how it supports Foxtron’s broader growth blueprint. The company recently completed the acquisition of the Luxgen passenger-car brand from Yulon for about T$787.6 million (≈ US $24.95 million), gaining full control over Luxgen’s sales outlets and dealership network. This deal strengthens Foxtron’s ability to manage everything from product development to sales and after-sales support a key advantage as the Bria goes global.
Bria’s rollout is also closely tied to Foxconn’s wider EV strategy. Better known as the world’s largest contract assembler for tech devices like the iPhone, Foxconn has been steadily pivoting toward electric mobility, leveraging Taiwan’s manufacturing ecosystem and its MIH open EV platform to build vehicles not just for its own brand but also for partner automakers.
Industry watchers see Foxtron’s Bria as a bellwether for Taiwan’s EV ambitions — a homegrown product that could soon hit roads in markets such as Australia and New Zealand, and potentially beyond. With competitive pricing and a global-ready focus, Foxtron is staking its claim in what’s becoming one of the most fiercely contested arenas in automotive innovation.
Compiled using AI
