On 9th August 2025, JSW MG launched www.evsahihai.com—a one-stop EV education hub offering clarity on charging, ownership benefits, and long-term savings—especially aimed at fence-sitters and first-time buyers.
Along with this, JSW MG Motor India launched ‘EV Sahi Hai’, a campaign designed to remove EV myths and light up electric vehicle adoption—using real owner stories and Bollywood faces to make its message difficult to ignore.
The first phase features 10 gripping short films starring everyday EV owners—commuters who’ve ditched the fuel pump, weekend road-trippers, and tech buffs—telling honest stories of savings, convenience, and confidence. Every tale ends with, “EV Sahi Hai.” ETAuto.com, Autocar Pro
Celebs Charge the Conversation
Phase two will roll out by end-August with actors Varun Sharma and Pulkit Samrat (of Fukrey fame) bringing humor, relatability, and filmi flair—perfect for turning skeptics into believers. ETAuto.com, Autocar Pro.
