Automotive Semiconductor

Epson’s new LCD driver chip for cars and bikes

Epson has launched the S1D15107 LCD driver IC, designed to improve displays in both cars and motorcycles by packing more data, better clarity, and safety into a single chip.

A big leap for compact automotive displays

As electric vehicles (EVs) and smart motorcycles flood the market, dashboard displays are becoming a driver’s command center. From speed and navigation to warnings and infotainment, clarity is critical — especially for two-wheelers where space is tight and sunlight glare is unavoidable.

Epson’s latest innovation, the S1D15107 segment LCD driver IC, offers 688 segment outputs, a major jump from the previous 368, enabling a single chip to handle complex, multi-icon dashboards without extra hardware.

“With the S1D15107, manufacturers can deliver more detailed, reliable displays while simplifying design and reducing cost,” Epson said in its announcement.

Why this matters for the automotive industry

Motorcycle displays, unlike car dashboards, need to be compact, high-contrast, and sunlight-readable. The new chip directly addresses this with:

  • Expanded capacity – Handles multiple 16-segment displays & icons on one chip.
  • High visibility – Static driving for sharp contrast and PWM for 16 grayscale levels.
  • Built-in safety – Detects open/short circuits in segment and common outputs.
  • Reliability – Functions in extreme temperatures from -40℃ to 105℃, meeting AEC-Q100 automotive standards.
  • Simplified wiring – Patent-pending design distributes wiring across top and bottom substrates for easier assembly.
Figure 1: Example of multiple 16 segment displays (conceptual image) / Image source: Epson press release
Figure 2: S1D15107 display (conceptual image) / Image source: Epson press release
Figure 3: Comparison of the wiring of a 16-segment display (conceptual image) / Image source: Epson press release

Key product specs

  • Outputs: 688 segments, 16 commons
  • Operating temp: -40℃ to 105℃
  • Grayscale: 16 levels (PWM)
  • Host interface: 3-wire serial
  • Safety features: Error detection, segment/common output monitoring
  • Packaging: Bare die (Au bumps)

Epson’s vision for the road ahead

Epson says the S1D15107 will make it easier for automotive brands to create premium displays without adding cost or complexity — a big win for EV and motorcycle makers racing to improve driver experience.

The company’s broader mission is to deliver compact, energy-saving, and precise technologies while working toward becoming carbon negative by 2050.

About Epson

Epson is a global tech leader headquartered in Japan, known for innovations across printing, imaging, manufacturing, and display technology. The company generates over JPY 1 trillion in annual sales and is committed to sustainability-driven product design.

Industry Impact:
The S1D15107 could reshape dashboard design for the growing EV and smart motorcycle market, where more data, less space, and uncompromising visibility are becoming industry norms. Expect to see it in next-gen speedometers, tachometers, and hybrid EV displays soon.

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