The report “Digital Retail in Automotive” delves into the impact of exponential technologies on the automotive retail sector. Authored by Debajit Ray, Rakesh Shinde, and Sankalp Sinha, the report emphasizes the evolving landscape of car sales, influenced by digital transformation. The focus is on the comprehensive digital retail IT ecosystem, which encompasses various channels and enterprise systems, highlighting the digital targeting, virtual engagement, and personalized offers for customers. Additionally, the document talks about the impact of electric vehicles on automotive retail, underscoring the increasing adoption and sales share of electric cars in various regions, including China, the United States, and Europe.
Download report: Digital Retail in Automotive- Influence of Exponential Technologies
Furthermore, the report explores the challenges faced by OEMs and dealers in transitioning to digital retail, acknowledging the customer psyche that demands tactile experiences and the relentless force of technology driving digital transformation. Notably, the report mentions the significance of predictive maintenance, parts exchange, and personalized loyalty programs in the aftersales service domain. The document also sheds light on the impending dominance of technology in shaping the future of automotive retail, emphasizing the utilization of advanced technologies such as Augmented Reality (AR), Virtual Reality (VR), and the Internet of Things (IoT) to enhance customer engagement and experiences. Finally, the inclusion of a glossary provides clarity on essential terminologies and abbreviations used throughout the report, ensuring a comprehensive understanding of the subject matter.
In essence, the document presents a comprehensive overview of the transformative impact of digital technologies on the automotive retail sector, underscoring the pivotal role of digital targeting, virtual engagement, and personalized offers in reshaping the customer experience. It also emphasizes the critical implications of electric vehicles on the automotive retail landscape, providing valuable insights into the evolving dynamics and future prospects of the industry.
Download report: Digital Retail in Automotive- Influence of Exponential Technologies
