From searching your favorite navigation route to recording in-vehicle infotainment preferences, cars have become mobile data centers on wheels. Therefore, besides the “connected car,” the ringing bell locution driving today’s automotive industry is “Big Data.”
What is this Big Data? How useful it is in today’s world? The Answer can vary from industry to industry……automobile industry has laid its foundation and big data is already playing a crucial role in its development. While gathering vehicle information may not be new, harnessing it at today’s volumes and velocities, and integrating it with information about a car’s operating atmosphere at a particular time, is innovatory. Now, the innovation has set the stage as much as, data from cars, surrounding vehicles and other external conditions can be pooled to give drivers real-time information about where they are going and how best to get there safely—as well as deliver a new level of value to automakers, partners, suppliers and to cities looking to operate increasingly efficient transportation systems.
Automakers are hugely investing in Big Data and analytics skills that helps capture and analyze telematics information in real time to:
- Uncover new opportunities to promote safe driving and accident prevention
- Bring to life the concepts of assisted driving and autonomous vehicles
- Enrich the driving experience by providing the same level of connectivity in a vehicle that drivers and passengers enjoy in their home or office
Recently, Center for Automotive Research released its study on “Big data”, and how it is considered as one of the key points and opportunities for automakers regarding information technology solutions. The study – “Advanced Information Technology Solutions: An Engine of Innovation” – focused on key market drivers that influence the use of automotive IT-data solutions. It found that as IT solutions have evolved and automotive executives are looking for IT solutions to create an innovative culture throughout the industry.
Auto manufacturers are capitalizing on connected car innovations to bring telematics into their newest vehicles. Commuter insights like route monitoring to alert drivers of upcoming traffic and re-route based on traffic volumes, weather insights to warn drivers of upcoming weather drifts and drowsiness detection to keep drivers alert are all available today to drivers using big data analytics. Making drivers safer, smarter and greener by enabling vehicles to be an extension of our connected lives is no accident. Therefore, there is no second thought that Connected Cars have evolved because drivers have embraced the benefits of information and connectivity and here BIG-DATA is crucial to acknowledge.
The present era is fixated about Autonomous Technology, Self-driving cars and most importantly Internet of Cars, but the fact cannot be overlooked that traditional manufacturers are also focusing on continuous data collection with a view to obtaining a better understanding of their customers and improving their overall driving experience, especially in congested urban areas. So conceding the significance of BIG-DTA is going to be a loopless assignment and hence to achieve a sustainable environment of its development is to be taken into action.
Frost and Sullivan a research pioneer, analysed the impact of Big Data in the automotive industry. They stated that the use of Big Data is not a new phenomenon in the automotive industry. The key reason for the increased industry focus on Big Data is the increasing presence of connectivity, with the short- and mid-terms promising high-speed/high-bandwidth connectivity in automobiles.
According to the study, Emerging Technologies: Big Data in the Connected Car, IHS Automotive forecasts there will be 152 million actively connected cars on global roads by 2020, a fraction of the estimated 18 billion Internet of Things (IoT) devices on the planet. The study estimates $14.5 billion of value from the OEM connected car landscape from a variety of Big Data assets found in the connected car – diagnostics, location, user experience (UX) /feature tracking, and adaptive driver assistance systems (ADAS)/autonomy. Significantly, the technology growth will drive sales, value-added services and customer experience in the sector for years to come.
IDC – the market intelligence firm, lately made some big projections for Big Data: IDC forecast that the Western European big-data market will grow by a compound annual growth rate of 24.6 percent to $6.8 billion in 2018; but it is vendors who will reap the profits. Companies spent approximately $536 million on storage in 2013; $698 million on software; and $593 million on services in Western Europe, the research firm said.
Therefore, ‘Big Data’ can appear as an answer to a ration of automobile industry problems word-wide, like: Bespoke infotainment systems!! Real-time diagnostics!! Advanced and innovative vehicle policy!! An efficient insurance assessments and claims management!! Handier clause between the OEM and the driver!! However what cant be overlooked and elapsed are the outlays and constraints to achieve these haughty goals.
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