Ampere Electric announces ‘Ampowering Change’, a customer education initiative for New India to shift towards affordable and sustainable e-scooter

Ampere Vehicles, the e-mobility business of Greaves Cotton, has announced a special customer education initiative called ‘Ampowering Change’ to enable India to save more with electric scooters predominantly due to the rising fuel prices in the country. The objective of this initiative is to celebrate SAVINGS WEEK across all 500 touchpoints, accelerate EV adoption with DRIVE MORE, SAVE MORE information, encourage Petrol scooter buyers to embrace affordable, reliable and sustainable Ampere electric vehicles.

Today, there has been an increase in economic activities and trade has picked up which has amplified the need for last mile mobility for individual users, traders, small business users, MSMEs & Covid warriors who are still leading from the front in providing essential services. The spiralling fuel price is a hurdle as it is the main issue in people’s minds while making decisions on buying private vehicles. To assist the economy conscious 2-Wheeler consumers, Ampere is exhibiting special desks at various network touchpoints to explain the benefits of opting for e-scooters over other conventional modes of transport.

Speaking at this occasion, Sanjeev P, COO, 2-Wheelers, Ampere Electric said that, “Ampere electric vehicles, e2W scooters & ELE e-rickshaw are cleaner & affordable substitutes owing to superior delivery on savings, sustainable green drive with zero emission footprint & growing service support. Through Ampowering Change initiative, we intend to educate customers on the benefits of sustainable mobility solutions like electric vehicles & support Government’s drive of GO ELECTRIC & accelerate switch to affordable Ampere electric vehicles. With fuel prices going up, what better time than this for customers to switch to electric scooters.”

A recent closed group study at the market center & online customers, indicated that there is an uptick in demand for electric scooter post the petrol hike especially in rural hinterland & smaller towns. The need for personal vehicles have increased due to higher consciousness of safety & comfort among people amidst pandemic. With a wide range of Ampere electric scooters starting INR 35,000 and running at just 15 paise per km, every Indian can fulfill dream to own a personal vehicle for a hassle-free and safe commute every day. For 1000 Km run on an electric scooter every month, a customer can save up to Rs 2000 only on fuel, besides extraordinary savings from maintenance & repair throughout its lifecycle.

The company has seen a significant jump in overall demand, especially for the comfortable high speed and large scooter Magnus Pro & economy maestro REO series. The company has recently announced its plans to invest INR 700 crores over 10 years in its state-of-theart manufacturing facility at Ranipet in Tamil Nadu in order to strengthen its resolve under the Make-in India and Atmanirbhar Bharat drive of the government. India stands at the cusp of a green revolution & Ampere electric vehicles stands solid with its ambition to invest in future technologies, world-class products, skilled people force & data-driven customer-centered programs. Cumulatively over 850 million ekms have been covered by both Ampere e-scooters & ELE e-rickshaw range, which give solid confidence about the extensive usage, enhanced reliability & extraordinary support across the usage lifecycle for the vehicles.