Volkswagen and IBM are working together to develop digital mobility services. The two companies have entered into a 5-year agreement. The objective of the collaboration is to establish an open marketplace for developers so that they have the possibility of creating a joint digital platform.
“We Commerce” will be the first joint development within the Volkswagen WE digital ecosystem. This will be an integrated service to provide drivers with recommendations for action at the right place and time. After the customer’s permission has been obtained, the cognitive abilities of the IBM solution will ensure that these services learn from the driver’s preferences and habits in order to make recommendations that are as personalized as possible. Retailers, filling station chains, the hotel sector, and restaurants will be able to use We Commerce to place their offerings in a targeted way directed towards individual customers.
The newly developed services will be operated by a Volkswagen Cloud and an IBM hybrid cloud. The basic services of Volkswagen digital platform will be combined with the wide variety of cognitive capabilities and additional micro-services as such as machine learning in the IBM cloud. With access to the IBM Cloud Services Catalog, Volkswagen and national sales companies and partners will also be able to develop market-specific services to satisfy present and future mobility needs rapidly and independently.