ViaVan, the joint venture between Via and Mercedes-Benz Vans, has announced the launch of its shared ride service in London. Through the ViaVan app, passengers will be seamlessly matched in real time with other riders headed their way, sharing their trip in a professionally-chauffeured vehicle.
Launching across zones 1 and 2, the service will provide Londoners a much needed alternative to Uber, offering the lowest fares, better treatment of drivers and riders, and a corporate ethos that puts safety first. To mark the launch, for a limited time all ViaVan rides to or from zone 1 will cost just £3.
The service will be powered by Via’s dynamic ride-pooling technology, which was developed initially for New York City, and which has provided more than 30 million shared rides globally, from Australia to California. This is the second city launch for ViaVan, following on the heels of its launch in Amsterdam last month.
ViaVan was founded in 2017 as a joint venture between Via, a developer of dynamic shared rides technology, and Mercedes-Benz Vans. The companies are also collaborating on the development of advanced mobility solutions, like sensor technology, electric vehicle fleet management, and autonomous driving.