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Truck platooning to boost global commercial vehicle ADAS market

Published: August 17, 2016 | London, UK

According to a recent research report by Technavio, the global commercial vehicle advanced driver assistance systems (ADAS) market is expected to grow at a CAGR of more than 14% during the forecast period. The research study covers the present scenario and growth prospects of the global commercial vehicle ADAS market for 2016-2020. Based on type of vehicle, the report classifies the market into the following segments: ACC, BSD, FCW, LDWS, PAS, and TPMS.

Truck platooning, which is a concept devised from connected truck technologies, can be enabled in trucks engineered with automation level 2. Developments in CACC technology (these stem from level 1 and level 2 automation accomplishments in trucks) have resulted in the emergence of truck platooning.

Road accidents in the emerging regions in APAC has increased over the years and the main cause behind these accidents would be due to congested traffic (driven by rapid urbanization), unregulated traffic discipline, and growing driver fatigue due to long working hours. These factors may be potentially leveraged by original equipment manufacturers (OEMs) and Tier-I players to plan their marketing strategies to fuel the growth of this largely untapped region.

Truck Platooning
Truck Platooning demonstrated by Daimler

The upsurge in the number of vehicles on the road along with increasing consumption have prompted governments of many counties to emphasize on the transportation sector as there is an alarming greenhouse gas emissions. The transportation sector is the second-largest contributor of greenhouse gas emissions and is in need of aggressive steps to curb the same. The sector contributes more than 25% of greenhouse gas emissions in the US.

Therefore, as a result of the pressure from government regulations, automotive OEMs are under pressure to promote technologies that can serve this purpose well. These coupled with consumers’ increasing concerns and preference for green consciousness should drive the market for ADAS, which can not only provide driver assistance and safety but also make the transportation sector greener. For instance, haptic accelerator pedal equipped with ADAS systems in commercial vehicles can enhance fuel efficiency, in addition to providing active safety functionality of ADAS.

Some of the ADAS fitted onto platoon trucks include emergency braking, anti-collision systems, ACC systems, LDWS, and lane-keep assist systems. Therefore, the emergence of such technologies and the penetration of the same in heavy-duty vehicles are bound to drive the market for ADAS in the commercial vehicle segment.

Source: Technavio

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