Toyota aims to become the leading company of a mobility society by developing and offering mobility services adapted to a connected society. The company is going to merge its wholly owned subsidiary Toyota Fleet Leasing Co., Ltd. (TFL) with its wholly owned second-tier subsidiary Toyota Tokyo Rental & Leasing Co., Ltd. (R Tokyo) to establish a new company, Toyota Mobility Service Co., Ltd., on April 1, 2018. In addition to aiming to strengthen the existing corporate automobile leasing and rental car businesses, Toyota intends to plan and provide new mobility services in anticipation of a mobility society, the company has made this public through a press release.
Toyota is aware of the growing need for shared utilization, such as car sharing, consequently, the company plans to establish the new company there in order to quickly and flexibly respond to changing uses and needs for cars in this once-in-a-century revolutionary period in the automobile industry.
The new company will work with Toyota, as well as with Toyota Group vehicle manufacturing companies including Toyota Connected Company in the connected area, Toyota Finance Corporation in finance, and Toyota Usec in the used car business, mobilizing the combined strength of each company to meet a wide range of customer needs.
Specific initiatives of Toyota Mobility Service Co., Ltd. include
- Collaborating with Toyota’s in-house companies and Toyota Group vehicle manufacturers, gathering the needs of corporate customers, and promoting the making of ever-better cars by providing feedback for products
- Developing and providing new mobility services including solution services for corporate customers, connected services using in-vehicle communication equipment and car sharing, in cooperation with Toyota’s Japan Fleet Business Division and a new organization, the Mobility Service Planning Division (to be established in January 2018 as part of Toyota’s Japan Sales Business Group)
- Constructing a high-quality maintenance network in cooperation with Toyota dealers so that long-range, long-running, high-performance corporate vehicles can be used safely and with peace of mind
- Proactively collaborating and forming tie-ups with external companies with high levels of expertise and ambition that already operate in the automobile leasing and sharing fields to provide attractive services toward a future mobility society.
Recently, Nissan, Volkswagen group too announced their respective initiatives in mobility services. There are other automakers as well like Daimer, GM, Ford that are taking steps to enter into mobility services either through their own initiative or through investments in other companies and startups.