Smart Mobility

Toyota launches car share service “Hui” in Honolulu

Toyota has launched car share service in Honolulu. The new mobility solution called Hui will be operated by Servco Pacific (Servco), company’s distributor in Hawaii.

The service utilizes Toyota’s proprietary global Mobility Service Platform (MSPF) and a consumer facing app developed by Toyota Connected North America (TCNA), the global technology strategy business unit for Toyota.

It is known that Mobility Services Platform (MSPF) was established to collaborate with various service providers, as well as telematics insurance. Based on the proliferation and popularity of mobility services, like car-sharing; the MSPF has various functions to support mobility services, and leverage the Toyota Smart Center (TSC), the Toyota Big Data Center, and financial services.

Seventy Toyota and Lexus vehicles—like Toyota Prius, Prius Prime, Camry XSE, as well as Lexus RX350 and RX F Sport vehicles — are available for reservation through the Hui mobile app at 25 easily accessible locations throughout Honolulu.

The app supports a range of fleet management tools, as well as driver identification, authentication and payment management. In addition, Hui vehicles are equipped with Toyota’s Smart Key Box, which generates a digital key that allows users to lock and unlock, as well as start vehicles via their smartphone.

To utilize Hui, a user must have a valid driver’s license and meet a driving record standard. Once available to the public, qualified users will be able to download the app onto their mobile phone, register as a member, then search for the nearest vehicle and reserve a date and time.

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