Driver BehaviorVehicle Telematics

Tourmaline Labs launches TL COACH, a next-gen driver behavior coaching and training system

Tourmaline Labs has announced the launch of TL COACH, a next-gen driver behavior coaching and training system designed to help companies understand, manage and improve the driving capabilities of their staff.

The TL COACH value-proposition is predicated on TL BEHAVIOR, the company’s flagship driver scoring system, enabling Telematics Service Providers (TSPs), Auto OEMs and insurance companies with the tools, methodologies and knowhow to create best-in-class fleet, UBI/PAYD and other connected-car applications.


TL BEVAVIOR is a context-aware scoring system that integrates closely with TL COACH to provide deep insight into how and why people drive the way they do. Incorporating powerful contextual behavior analytics, a purposeful scoring system and positively-reinforced driver coaching enables organizations to pro-actively understand, manage and mitigate risk.

Distribution, transportation, logistics and other companies that depend on their fleets, can now manage driving behavior, retain good drivers, optimize productivity and lower TCO. KORE Wireless, Driver Logic is one of a number of TSP that is currently licensing Tourmaline Labs contextual behavior intelligence in their telematics solutions.

Factoring in the driving environment (i.e. vehicle class, localized driving habits, weather conditions, traffic levels, city vs. highway driving, etc.) into the equation, has the effect of “leveling-the-playing-field” and enabling fleet operators with a behavior scoring methodology that is meaningful, relatable and relevant. This multi-dimensional approach to coaching is also able to evaluate driving behavior in terms of vehicle handling or driver-focus. This helps fleet managers to quickly identify and correct poor driving, incentivize good driving and uncover hidden behavior trends.

TL COACH works with native or third-party telematics data sources, via any smartphone or built-in vehicle electronic logging device (ELD), to provide fleet managers and their drivers an interactive incentive-based coaching experience. From a UX perspective, the TL COACH interface offers a visually-rich Cloud-based dashboard that clearly displays activity, scores, stats and report-cards for each driver, team or fleet. The streamlined UX helps managers save time, and quickly focus-in on potential problems while drivers are presented with a simplified smartphone scoring and notification app that is engaging, informative and fun to use.

TL COACH enables companies in the connect-car space, a compelling telematics platform of driving behavior, coaching and training solutions that boost the safety, productivity and value of their staff.

Show More

Related Articles