As a core element of its transformation journey ‘FutuReady’, Tata Motors presented recently its new Passenger Vehicle strategy and introduced its new sub-brand – TAMO. It will act as an incubating center of innovation towards new technologies, business models and partnerships in order to define future mobility solutions.
TAMO as a new, separated vertical will operate in the first step on a low volume, low investment model to provide fast tracked proves of technologies and concepts. TAMO will act as an open platform to network with global startups and leading tech companies, to get access to trends, innovations and solutions, for the design of exciting future products and services. For the rapidly changing automotive environment, TAMO will transform the experience of interfacing and interacting with customers and the wider community. TAMO will provide a digital eco-system, which will be leveraged by Tata Motors to support the mainstream business in the future.
Tata Motors’ New Passenger Vehicle (PV) Strategy
To achieve sustainable financial performance, while delivering exciting innovations, Tata Motors is aiming to be amongst the top 3 passenger vehicles by 2019, in India. Taking an outside-in approach, Tata Motors reviewed its existing PV product portfolio and formulated a new PV strategy based on the evaluation of different customer segments and global progressions in terms of design, technology and innovation. Tata Motors foresees a strong demand growth in the hatchback and the SUV segments, according to this study.
Technology drivers that will lead the future
The automotive industry is facing a discontinuity in the nature of mobility, and the products & services needed to satisfy the emerging customer preferences. These emerging trends may lead to a new set of competitors thus causing disruption in the traditional operating models. To secure a future position in a rapidly changing environment, Tata Motors is actively exploring opportunities to offer products and solutions catering to the discerning needs of our customers, new approaches, technologies, business models and partnerships.
The first product developed by TAMO will premiere at the upcoming 87th Geneva International Motor Show on March 7, 2017.