Home / Market Activities / Alliances & Acquisitions / Tata Motors and Microsoft India collaborate to deliver connected and personalized driving experience to Indian customers

Tata Motors and Microsoft India collaborate to deliver connected and personalized driving experience to Indian customers

Microsoft technology will empower Tata Motors to provide connectivity features on mainstream, mass-market vehicles at affordable prices. Tata Motors vehicles will offer drivers and passengers a highly digital driving experience. Microsoft Azure cloud computing technologies will allow advanced navigation, predictive maintenance and vehicle centric services, remote monitoring of car features, external mobile experiences and over-the-air updates.

Tata Motors and Microsoft India have announced a strategic agreement to redefine connected and personalized driving experiences for Indian customers. Tata Motors will leverage Microsoft’s connected vehicle technologies that bring together artificial intelligence (AI), advanced machine learning, and the Internet of Things (IoT) capabilities on the global hyper-scale Azure cloud, to traverse the digital and physical worlds and create a highly personalized, smart and safer driving experience across the digital life of a vehicle owner.TATA-Microsoft-t'wire

The first vehicle showcasing the vision for these enhanced driving experiences will be unveiled at the 87th Geneva International Motor Show on 7th March 2017. This will be via Tata Motors’ unique user interface application and services suite utilizing Microsoft enabled functionality like advanced navigation, predictive maintenance, telematics and remote monitoring features.

Microsoft technology will empower Tata Motors to provide connectivity features on mainstream, mass-market vehicles at affordable prices. Tata Motors will continuously develop and launch new connected services and applications that make it easier for people to stay connected to work, entertainment and social networks, with greater safety & security as well as services to maximize better use of newly found in-car free time.

In addition, Tata Motors’ recently launched ring-fenced vertical, TAMO, will act as an open platform to foster innovation through a startup ecosystem and develop vehicles with on-the-go connectivity. In its first phase, the advanced offerings will incorporate technologies such as cloud computing, analytics, geo-spatial & mapping and increased human-machine interface, creating a new benchmark in the industry for connected vehicles. TAMO will provide a digital eco-system, which will be leveraged by Tata Motors to support the mainstream business in the future.

In the future, Tata Motors vehicles will offer drivers and passengers a highly digital driving experience. Microsoft Azure cloud computing technologies will allow advanced navigation, predictive maintenance and vehicle centric services, remote monitoring of car features, external mobile experiences and over-the-air updates. These will be powered by Microsoft Azure cloud and services such as advanced analytics, machine learning, IoT and artificial intelligence.


Tata Motors presented its new passenger vehicle strategy and new sub-brand – TAMO


About Piyush Rajan

Asst. Editor |Telematics Wire | Smart automotive

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