SEAT during its participation at the Mobile World Congress (MWC) staged some of its latest innovations related to future mobility. The company showcased SEAT Leon Cristobal concept car equipped with more than 15 safety assistants. The company also presented SEAT Connected Experience 2.0, a personalized simulator that provides users with an interactive experience in what driving in the future is going to be like.
The company also announced a strategic partnership with Shazam, a popular music-discovery app to safely allow users to identify music through SEAT DriveApp.
Furthermore, at a press conference, the brand also announced the creation of a new company, XMOBA, which is going to identify, test and invest in initiatives that succeed in promoting solutions that improve the future of mobility.
In addition, the carmaker also announced its intention to participate in one of the most significant projects facing Barcelona – turning the city into a 5G technological hub. The goal of SEAT’s participation in the project is to work in collaboration with the Catalan Government, the Barcelona Council and Mobile World Capital among others, who are the promoters of the initiative, in order to develop 5G technology in a connected car prototype that will be tested next year in the city.
SEAT’s venue at the congress also saw several strategic meetings between company executives and some of the major players in the tech scene. With these meetings, which took place in a speed dating format, SEAT aims to lay the foundations of new agreements that will enable the company to continue spearheading digitization in the automotive sector and make further progress in connectivity and artificial intelligence projects.
Several key meetings were held with leading companies such as Microsoft, Amazon and Waze; outstanding local players such as Caravelo and Inbenta; and companies identified by SEAT’s XPLORA team in Israel such as Neura and Anagog.