To promote new advances in the development and use of the connected car, SEAT and Orange Spain have joined forces. The agreement between the companies focuses on three main lines of action:
- To improve the experience of vehicle occupants by developing connected car innovations.
- Offer the digital home or office experience to car users, and
- Implement a loyalty programme that promotes the frequent use of new connectivity and mobility solutions they launch onto the market.
A prominent initiative regarding vehicle digitization carried out through this collaboration will be the launch of a project dedicated to turning the vehicle into the user’s second digital home. The goal is that both driver and occupants can integrate some of their daily activities in the safest and most efficient way while in the car.
The companies will also work on providing leisure and entertainment services. The initial proposals of this collaboration will include music, audiovisual and learning content, while guaranteeing the maximum safety of the occupants.
SEAT and Orange will launch a cross-company loyalty and frequent use programme of all the connectivity and mobility solutions they are going to put on the market in relation to the connected car. With this move, they aim to offer and incentive plan, through purchase discounts, rewards and gifts, which contributes to increasing user loyalty to their adaptation to the car’s new digital era.
SEAT is also working with Amazon to integrate its smart voice assistant Alexa in its vehicles, and implementing Google’s navigation system Waze in the brand’s cars.