Smart Mobility

RideCell integrated mobility platform

Published: 17 November 2016

RideCell, the developer of a Mobility-as-a-Service (MaaS) platform for automakers and transit providers, unveiled its multiservice platform which allows car manufacturers to provide on-demand mobility when it’s needed and where it’s needed. By integrating ridesharing and carsharing into a single platform, RideCell makes it easy for car manufacturers to create and launch a premium mobility service in a matter of months.


RideCell offers the ability for OEMs to launch a standalone ridesharing service, a standalone carsharing service, or a service that offers both all from within a single integrated app experience. The white-label RideCell platform is a complete end-to-end solution and premium platform that automates every part of managing a ridesharing or carsharing operation, including: onboarding new riders, checking IDs, dynamic pricing, driver-rider matching, ride scheduling, payment processing, demand-supply balancing, personalized settings, and even referral programs and promotions. Using the RideCell platform, auto companies will be able to enter the carsharing market with a premium “free floating” carsharing service that allows customers to pick up and park cars anywhere within a service district.

“Transportation is on the brink of a massive paradigm shift,” said Aarjav Trivedi, founder and CEO of RideCell. “We’re moving from a car ownership model to one where people order transportation for a specific purpose. Our expertise in powering mobility as a service since 2009 helps automakers become instant experts in carsharing and ridesharing. Our multiservice RideCell platform enables automakers to launch a service that provides choice, personalization, and convenience to every rider or driver.”

The RideCell platform is being used by the BMW Group to power the ReachNow carsharing service. First introduced in April 2016, RideCell powers the service which has more than 370 BMW and MINI vehicles.


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